Marketing Strategy Analysis: UNICEF, Billabong, Nestle - BUS101, Sem 1

This report analyzes the marketing strategies of three organizations: UNICEF, Billabong, and Nestle. It begins by examining UNICEF's use of social media and promotional campaigns to raise awareness and funding for global issues, highlighting its non-profit status and marketing objectives. The report ...Read More

Activity 1
The biggest non-profit organisation that is Strategies for promotion of its services is
UNICEF. Promotional strategies are used by company to promote various kinds of issues
faced by people around the world. Social media is one of the commonly used platform by
UNICEF as it reaches to each and every people that is using social media. From this
marketing strategies, UNICEF is expecting that people are aware of their call profit but they
are doing in different parts of the world. Money making is not the purpose of the company
(Brady, 2012). They are conducting their marketing strategies on regular basis and it can be
identified from their posts, on social media, advertisement on television, promotions by
celebrities etc.
Type of marketing strategies used by Billabong is totally different from other kind of
marketing strategies. An official website of the company, there are more information about
surfing, skiing and skating business rather than primary product sold by the company. Main
purpose of marketing strategy of Billabong maintain a relationship with customers (Taylor,
Dhillon and Hwenda, 2012). This type of marketing strategy can only be successful if
business organisation has already established its product and services in the market and these
product and services are very popular among customers. Posting about skating, skiing and
surfing management of the organisation is just marking their presence in social media and
business industry. This type of marketing strategy will not work for a new organisation or
with customer which are new to the industry.
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Activity 2
Nestle is considered to be one of the biggest food and drink products providers in the world.
Business for a long period of time and large credit can be given to marketing strategies
adopted by Nestle for its popularity in the market. According to official website of Nestle,
latest campaign started by the company is "Nestle for Healthier Kids" (Tabbara, 2016). Main
objective of this campaign is to provide assistant to kids and their families to take care of
your health and take nutritious and healthy food. This campaign is also focused on inducing a
habit of exercise among kids at early stage so that they can adopt healthier lifestyle at early
stages of their life.
In addition to that company has also introduced the round 950 new products which are aimed
to a different type of customers. Campaign started in 2018 i.e. "Nestle for healthy kids" is
aimed toward the kids from the age of 5 to 15 years and their parents. It can be said this
campaign would be very successful marketing campaign for the company as more and more
people are taking Healthcare choices especially for their kids (Leung et.al, 2013). This would
give lot of promotion for other product and services of the company.
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Activity 3
There are various type of resources that can be studied by a particular business organisation
that is thinking of distribution of income in Northern Territory or New Zealand's Northern
Island. Some of the example of these resources are welfare pension and benefit, rental
income, dividend income, salary and wages earned etc. each of these resources contains the
large amount of income generated by people. For example majority of the population in
Northern Territory or New Zealand's Northern Island are working for salaries and wages
(Bruni et.al, 2016). Therefore it can be said that majority of distribution of income in this area
done with the help of salary and wages.
Best method for a company to assess the distribution of income would be to conducting a
survey on the sources of income for the people residing in this particular area. A
questionnaire should be prepared by the company which should be designed in such a manner
that company would be able to analyse the sources of income. It is important that company is
using human resources for conducting the survey rather than conducting the survey online
because it will give more accurate results (Ferguson et.al, 2017). Once the results are
collected then it should be analysed and conclusion can be formed on the basis of analysis.
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Activity 4
3 fast moving consumer goods company selected for the purpose of this activity are
Wesfarmers Limited, Woolworth Group limited and Coca-Cola Amatil. All of these
organisations are working in retail sector of Australia and the have large amount of market
share in the FMCG industry (Grover and Dasgupta, 2018). Ranking on the basis of
segmentation of market among these three companies are as follows-
Wesfarmers Limited
The range of services provided by Wesfarmers Limited is very vast and what purpose of
marketing proper segmentation has been done by the company. On the official website of the
company, different segment for different product and services can be identified easily (Sen
and Chaudhuri, 2017). Mass marketing is also done by the company but it is done for
products that are very common and whose demand remain constant over the period of time.
Woolworths Limited
Woolworths Limited is also one of the biggest to retail sector companies in Australia.
Woolworths Limited is using combination of mass marketing and marketing segmentation as
their marketing strategies to promote their goods and services.
Coca- Cola Amatil
Majority of the product produced by Coca Cola are in the same segment i.e. bottled beverage
and refreshment drinks. Therefore marketing strategies of Coca-Cola is more focused on
mass marketing rather than segmentation marketing.
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Activity 5
Majority of developed nation are going to the phase that is a large amount of their working
population is aging and moving toward old age. This is not a good condition for international
marketing and flow of product and services in the market. This will definitely impact the
overall demand of product and services in the market. Developed countries are important in
ascertaining the total revenue generated in international market as purchasing power of
developed countries are better as compared to developing countries (Myerson and Bichard,
2016). But it cannot be said that all the product and services will see a downfall in their
demand as there will be some segment of market at will increase due to this demographic
trend in developed countries.
It can be said that various Industries will get advantage of this aging of working population
such as tourism business, car manufacturers, health, and sports industry. Over the period of
time the income generation power of these study population will increase and they will move
toward more luxurious lifestyle and they will spend their money on cars, fitness and
travelling (Bloom et.al, 2015). Therefore it can be said that some of the above mentioned
Industries will gain advantage from the aging of working population.
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References
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Rosenberg, L. and Smith, J.P., 2015. Macroeconomic implications of population ageing and
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Ferguson, M., Brown, C., Georga, C., Miles, E., Wilson, A. and Brimblecombe, J., 2017.
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