University Name MBAF 503: Case Study on Couponing and Marketing

This case study, addressing MBAF 503, delves into the realm of couponing and internet marketing, exploring the effectiveness of coupon distribution and online promotional strategies. It examines the willingness of consumers to register on coupon websites, analyzing the trade-offs between accessing free coupons and potential exposure to unsolicited emails. The study then investigates ways websites can enhance their user-friendliness to attract more visitors and improve the overall customer experience. Furthermore, it assesses the impact of price transparency and competitive information available online on consumer price consciousness, evaluating the implications of this trend for marketers. The analysis incorporates academic references to support the discussion and provides a comprehensive understanding of the challenges and opportunities in contemporary marketing practices, particularly in the context of digital platforms and consumer behavior. The study highlights the importance of strategic online placement and promotional activities to gain a competitive advantage, emphasizing the need for businesses to optimize their marketing efforts to resonate with price-conscious consumers.

Running head: BUSINESS FUNDAMENTALS
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Name of the Student
Name of the University
Author Note

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Introduction
Couponing has been one of the major activities that are undertaken by the plethora of
companies all over the world. The business organizations that have been active all over the
international markets tend to have been undertaking the distribution of coupons and other
promotional factors in order to promote the services and the products that are manufactured by
the company. The following paper attempts a discussion on the internet placement and the other
marketing techniques that are applied by various business organizations in order to attract a
greater number of people towards the products that are manufactured by the company.
Registration willingness
Business firms aim to distribute coupons and other freebies among the various client
groups that the concerned management has been targeting for the distribution of the given
products. The individuals who have been at the receiving end of the various promotional matters
tend to have been dealing with the conditions wherein they receive a huge amount of junk mails
from the various sites wherein the companies have been promoting their products (Carter, 2017).
This leads to the overflowing condition of the mailboxes of the concerned individuals. In case
the individuals register to gain the free coupons that are available during the various promotional
activities at the various sites, they have to provide their contact addresses in the form of the email
ids and contact numbers. This opens the pathway for the various junk mails and messages that
are directed towards the increase in the promotion of the products that are marketed by the
various companies (Fresneda & Swaminathan, 2017). This often leads to the conditions wherein
the individuals tend to be facing issues due to the huge amount of unnecessary mails and
promotional calls that they might receive due to the promotional activities that are undertaken by
companies.

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Increase in user-friendly nature
In order to increase the number of visitors to the websites, the companies might be
advised to invest more on the user-friendly nature of the concerned website. The website that
should be designed for the promotional activities should be interactive in nature. This would help
the concerned individuals to have a better understanding of the various promotional activities as
well as the terms and the conditions that are highlighted for availing the promotional activities
that are provided by the concerned organization. The other factor that might help in promoting
the user-friendly nature of the organization refers to the smooth navigation throughout the
website (Frugalshopper.ca, 2019). This would help in the attraction of the clients to the websites
which in turn would help the concerned companies to achieve the sales of the products at the
given target markets. Santra, Dhara and Chakraborty (2017) opine that websites might further be
advised to dedicate a special section for the promotional activities which would provide the
clients with the required ease for viewing the products that are highlighted for the promotional
activities.
Price consciousness of customers
The clients in the present-days have been observed to become more conscious regarding
the prices that they have been paying for a certain product. In the present days, there has been an
increasing competitiveness in the matters that are related to the pricing of the products at the
various websites that have been in direct competition amongst themselves regarding the price of
the products. The hike in the price has been affecting the promotional activities that are
undertaken by the various companies (Peng, Tian & Chen, 2016). The promotional activities as
have been undertaken by the companies tend to be screened on the basis of the pricing as have
been set by the competitors of the companies active in the similar markets.

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The price factors that are presented in the promotional activities by the companies tend to
increase the competition among the companies that have been providing the similar products.
This in turn has been affecting the existent as well as the potential client base of the organization
as well (Savingumoney.ca, 2019). This increase in the competition has been further leading to
the understanding of the issues that are faced by the companies in the matters related to the
increment in the sales of the products.
Conclusion
In lieu of the above discussion, it might be stated that the use of the coupons and the
internet placement in order to promote the sales play a greater role in the development of the
sales of the products as well as the attraction of the potential clientele of the organization. the
companies that have been using the internet for promoting their products are advised to follow
certain measures in order to bring forth an increment in the competitive advantage of the
company as well.

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References
Carter, D. (2017). The labor of online product promotion: Barriers to collective action. First
Monday, 22(10).
Fresneda, J., & Swaminathan, S. (2017). Impact of Individual, Brand, and Promotion
Characteristics on Coupon Redemptions: An Abstract. In Creating Marketing Magic and
Innovative Future Marketing Trends (pp. 633-634). Springer, Cham.
Frugalshopper.ca. (2019). Frugal Shopper Canada. Retrieved 17 December 2019, from
http://www.frugalshopper.ca
Peng, G., Tian, X., & Chen, Q. (2016). Online cooperative promotion and cost sharing policy
under supply chain competition. Mathematical Problems in Engineering, 2016.
Santra, A., Dhara, S. K., & Chakraborty, D. (2017). Consumers ‘Perception on Sales Promotion
Tools at the Time of Making Purchase Decision: An Empirical Study. Int. J. HIT.
TRANSC: ECCN. Vol, 3(1A), 35-47.
Savingumoney.ca. (2019). Coupons Deals Discounts Newmarket Aurora Barrie Restaurants.
Retrieved 17 December 2019, from http://www.savingumoney.ca