University Name MBAF 503: Case Study on Couponing and Marketing
VerifiedAdded on  2022/09/11
|5
|1057
|18
Case Study
AI Summary
This case study, addressing MBAF 503, delves into the realm of couponing and internet marketing, exploring the effectiveness of coupon distribution and online promotional strategies. It examines the willingness of consumers to register on coupon websites, analyzing the trade-offs between accessing free coupons and potential exposure to unsolicited emails. The study then investigates ways websites can enhance their user-friendliness to attract more visitors and improve the overall customer experience. Furthermore, it assesses the impact of price transparency and competitive information available online on consumer price consciousness, evaluating the implications of this trend for marketers. The analysis incorporates academic references to support the discussion and provides a comprehensive understanding of the challenges and opportunities in contemporary marketing practices, particularly in the context of digital platforms and consumer behavior. The study highlights the importance of strategic online placement and promotional activities to gain a competitive advantage, emphasizing the need for businesses to optimize their marketing efforts to resonate with price-conscious consumers.
1 out of 5