COVID-19 Vaccine Marketing: Individual Assessment Project Analysis

This report provides an individual assessment of marketing materials related to vaccine promotion, particularly in the context of the COVID-19 pandemic. It addresses the importance of vaccination, barriers to vaccine acceptance such as motivational and emotional factors, and the significance of cultural awareness in promoting vaccine uptake. The report highlights strategies for effective vaccine communication, including leveraging personal experiences and fostering collaboration between countries to enhance vaccine distribution and accessibility. The goal is to encourage widespread vaccination by tailoring approaches to address specific barriers and improve public confidence in vaccines. Desklib offers similar solved assignments to aid students in their studies.

project 1 Individual
Assessment Marketing
Material

TABLE OF CONTENT.
MAIN BODY..................................................................................................................................5
REFERENCES................................................................................................................................6

MAIN BODY
Vaccine is a term which is biologically proven to give immunity to the people from the infection
disease that spread rapidly. As the COVI-19 spread immensely into the globe. Government
strategy a lot of campaign because of this, and from the people to enhance their capability to
fight with the disease. Approximately 80% of the adult population worldwide Kingdom has
reported receiving one dose of the vaccination.( Zimmermann, and Curtis,2019). It will need a
major push to properly vaccinate all individuals. Those in charge of the vaccine rollout must
guarantee that the public is enough capable, has adequate opportunity, and is sufficiently
motivated to take the vaccination in order for it to be effective (Peck,, and et.al 2019).
Barriers: there are a lot of reasons why people do not want to intake the vaccine. First all the
motivation, courage they need to understand the benefits that a vaccine can give to them with the
help of vaccination they will live longer and fight with all the disease that will harm them.
Because person's capacities, circumstances, and motives differ, actions to enhance vaccination
acceptance must be tailored to the specific barrier. Telling individuals about the favourable
benefits of COVID-19 vaccination, for instance, isn't beneficial if the vaccine is really not
accessible to them (Miller, and et.al 2020). Despite only a slight increase in community spread,
healthcare systems are trying to apply savings to vaccine distribution, especially as immigrant
communities take the burden of COVID-19's effect, with many dying at twice the rate of other
region people outside the country. Mainly the barriers are of the physical form which describe
the test centres and the quantity of people in those centres. Emotional barriers are those by which
people get affect and for those people whose someone close died because of the covid-19 and
even after applying vaccine. But people have understand that they have to be strong and the
vaccine is just for immunity strong it’s not te medicine to prevent people from the covid (Korn,
Böhm, Meier,. and Betsch, 2020).
Cultural awareness: culture awareness describe the things that people need to be change for the
good sake as the vaccination is good for them and the betterment of the people that does not

mean that government or anyone want to harm them. It’s just for the benefits and their better
immune system. "Its most reliable tactic to bring people over through the mountain of reluctance
would be to relate others experiences of the participants: because they were afraid, why
ultimately chose to get the vaccine, what the process felt like for them (Taylor, and et.al 2020).
Strategy: to implement vaccination into the people and for the betterment of the people
government should apply the review theme by which people will tell other’s about the
experience they felt after intake the vaccination. Strategy to promote the vaccine across the
world is by communication, donation with the other country people and by the help and giving
help to others in order to push the vaccine scenario up and reach to the as much people as they
can (Omer, Betsch, and Leask, 2019).

REFERENCES
Books and Journals
Zimmermann, P. and Curtis, N., 2019. Factors that influence the immune response to
vaccination. Clinical microbiology reviews, 32(2), pp.e00084-18.
Miller, and et.al 2020. Correlation between universal BCG vaccination policy and reduced
mortality for COVID-19. MedRxiv.
Taylor, and et.al 2020. A proactive approach for managing COVID-19: the importance of
understanding the motivational roots of vaccination hesitancy for SARS-CoV2. Frontiers
in psychology, 11, p.2890.
Peck,, and et.al 2019. Global routine vaccination coverage, 2018. Morbidity and mortality
weekly report, 68(42), p.937.
Korn, L., Böhm, R., Meier, N.W. and Betsch, C., 2020. Vaccination as a social
contract. Proceedings of the National Academy of Sciences, 117(26), pp.14890-14899.
Omer, S.B., Betsch, C. and Leask, J., 2019. Mandate vaccination with care.