This report provides a comprehensive marketing analysis of Dove's new toothpaste product, 'Dove Dent.' It begins with an executive summary and introduction, followed by an overview of Dove's background and brand value. The report details the proposed new product, including its flavors and features. It then applies the Ansoff Matrix to outline growth strategies, identifies the target market through segmentation, targeting, and positioning, and conducts a PESTLE analysis to assess external factors. A competitor analysis evaluates the competitive landscape. The report concludes by summarizing key findings and includes a list of references. The analysis covers various marketing models and strategies to assess the feasibility and profitability of the new product launch, considering both internal and external environmental factors, and leveraging Dove's established brand value. The report also provides insights into market share capture through competitor analysis.
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