Analysis of Marketing Strategies for EE Limited: A Report

This report delves into the marketing strategies of EE Limited, a telecommunications company, examining its approach to the marketing mix, including product, price, place, and promotion, and the extended elements of physical evidence, process, and people. It contrasts EE Limited's strategies with those of O2, another key player in the UK market. The report provides a company overview of EE Limited, highlighting its services and market position. Furthermore, the report conducts an internal analysis of EE Limited, exploring its strengths and weaknesses through the 5Ms framework: manpower, materials, methods, money, and machines. This analysis assesses the resources and capabilities that contribute to the company's performance and strategic planning. The report aims to provide a comprehensive understanding of EE Limited's marketing practices and internal dynamics within the competitive telecommunications landscape.

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ........................................................................................................................................1
TASK 2..........................................................................................................................................13
A...........................................................................................................................................13
B...........................................................................................................................................15
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

INTRODUCTION
In the present era, marketing has become an important concept for the business
organizations. This creates value for their customers and provides them with products that fulfil
their needs. Marketing is an action process which is used to sell products and services to the
targeted customers. This process helps the firm to sustain their competitive advantage as
compare to other market players. For this, organizations use many tools and techniques so that
they can create a strong base of customers and can earn more profits than their rivals. Marketing
mix is adopted by the organization so that they can provide quality services to their consumers.
These are some variables in this process such as price, place, promotion and product. The present
report is based on EE Limited which performs its operations in the telecommunication industry.
This enterprise focuses on the marketing strategies so that they can increase their sales and
generate more profits. The below mentioned report emphasizes on the market concepts and its
trends which help the company to get success in the market. Along with this, it also explains
roles of the manager and what process should be used by him to improve its overall performance.
Further, it also focuses on the extended marketing mix that how these elements help the
organization in attaining all the goals.
TASK 1
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