Strategic Marketing Strategies for Business Management Report

This report delves into the core aspects of strategic marketing, focusing on its vital role in business success. It examines the relationship between corporate and marketing strategies, emphasizing how effective marketing campaigns contribute to achieving organizational goals and a strong brand image. The report outlines the process of developing market strategies, including clarifying goals, defining target markets, and building marketing plans. It explores various approaches to competitive positioning, such as Porter's five forces model, and identifies strategies that lead to competitive advantages. Furthermore, the report discusses the application and implementation of market strategies within an organization, highlighting the importance of effective communication in building brand image and attracting customers. The evaluation of market strategies is also covered, emphasizing the need for continuous assessment and adaptation to achieve desired outcomes, particularly in a case study of the company Daler-Rowney. The conclusion underscores the significance of employing appropriate marketing tools and techniques to attain competitive advantages.

Strategic Marketing
TASK 1

Table of Content
• Evaluating the role of marketing
• Relationship between corporate and marketing strategy
• The way market strategy is developed
• Approaches for competitive positioning
• Range of strategies that contributes to competitive
advantage
• Market strategies, their application and implementation
for an organisation
• Evaluation of market strategies for an organisation

Introduction
Marketing is an essential tool for every business firm as it
considers various activities for promoting particular goods
and services of company in the market place. It includes
research and advertisement for selling products. Every firm
knows about the importance of marketing that must be
required for successful strategic marketing campaign.

Evaluating the role of marketing
Marketing is an important element for every successful
organisation. Each firm must focus on effective marketing
campaign for achieving the competitive advantage.
Therefore, companies are required to consider marketing
strategies which help in creating a strong brand image in
their customer’s mind and attracts them towards company's
goods or services. The marketing strategies of Daler-
Rowney should be very effective as strategic marketing
plays a comprehensive role in achieving success

Relationship between corporate and marketing strategy
Corporate strategies generally refer to the direction and scope of
corporation while running an organisation or operating the
business for attaining particular goals or objectives. Ultimate
goal of corporate strategy defines the long term objectives which
every industry wants to achieve. Corporate strategies and
marketing strategy are inter-linked with each other because these
define the key objective and they all can be achieved through
formulation of effective marketing strategies.

The way market strategy is developed
For Daler-Rowney, it must be required to develop effective
strategies of marketing for promoting their products among
customers in an appropriate manner. In this includes various
steps for better marketing, so by using these procedures,
Daler-Rowney can develop strategies and increase maximum
sales in the market. It will support in achieving business goals
or objectives as well as boost their revenues.
 larify the goals and define appropriate target market for
particular art and crafts such as many people are
interested in decoration regarding any event.
 After analysing all these factors, next phase is building a
marketing plan for promoting special products and create
goodwill among competitors in an effective manner.

Approaches for competitive positioning
For getting success and achieve competitive advantages by
positioning the best approaches so that Daler-Rowney can
promote their specific arts and crafts products in the market.
In this, firm can consider Porter's five force model which is
a useful tool that supports in completive posting which is
given by Michael Porter.

Range of strategies that contributes to
competitive advantage
For every successful organisation, it must be necessary to
adopt best strategies for achieving competitive advantages
as these will support in attaining business goals by
increasing sales volume of particular products or services in
appropriate manner.

Market strategies, their application and
implementation for an organisation
In order to achieve competitive advantages, effective
communications must be required. Company always try to
develop its brand image among competitors and customers
by adopting various strategies and tools or techniques in the
market. In the other words, marketing communication
strategy is very effective that helps in providing information
regarding particular products or services to the customers. It
affects their perception and attitudes regarding company's
products and attracts them towards organisation.

Evaluation of market strategies for an
organisation
This is an essential for every business firm to adopt various effective
strategies which will support in increasing sales and create strong brand
image among customers in appropriate manner. Daler-Rowney firm can
promote its art and fines by adopting various strategies so that
competitive advantages can be achieved. As per the project, there can
be several negative impacts which can affects on the company's brand
image as well as reputations. Therefore, it must be required to
implement the marketing strategies or application for achieving
success.

Conclusion
From above information, it can be concluded that effective
marketing strategies are must be required for achieving
competitive advantages so, Daler-Rowney firm must be
consider all marketing tools or techniques for selling their
handicrafts or fines arts products or services.

References
Hollebeek, L., 2011. Exploring customer brand engagement: definition
and themes. Journal of strategic Marketing. 19(7). pp.555-573.
Line, N.D. and Runyan, R.C., 2014. Destination marketing and the
service-dominant logic: A resource-based operationalization of
strategic marketing assets. Tourism Management. 43. pp.91-102.
Moutinho, L. ed., 2011. Strategic management in tourism. Cabi.
Proctor, T., 2014. Strategic marketing: an introduction. Routledge.

Thank you