International Marketing Communication: Strategies, Impact & Technology

This report provides an overview of international marketing, emphasizing the application of marketing principles to meet global needs. It discusses the influence of local culture, language, and ethical considerations on marketing communications, highlighting the importance of adapting strategies to different environments. The role of technology in collecting information and implementing preventative measures is examined, along with the implications and requirements of various sales and marketing communication strategies. Furthermore, the report analyzes the impact of globalization on communication, including cultural barriers and increased business opportunities. The conclusion underscores the significance of international marketing in achieving business goals and objectives, recommending the use of effective tools and management strategies for global expansion. Desklib provides access to similar reports and solved assignments for students.

International Marketing

• Introduction
• Different roles and characteristics of manager
• Conclusion
• References
Table of content

Introduction
International marketing is one of the best and effective application of marketing
principles in order to satisfying people needs and wants across the globe in a particular
time frame. On the other side international marketing consist different kind of activities
within the one or more nation which is also known as global marketing because it
includes in marketing mix concepts such as product, price, place and promotion for giving
facility to various nations people.

Way by which local culture and language and
ethical considerations can influence marketing
communications.
Marketing communications are the best channel for every company to reach their
goals effectively. But some time in the local environment of country there are many
factors which influence marketing communication, those are given below:
Local culture: This is totally based on the life style of every groups and people as
well which includes in the different kind of factors like way of talking, beliefs, norms,
style and attitude as well.

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Local language: It is a huge barrier which influence marketing communications
directly because in one or more nation there are different kind of people who have
various kind of language and not able to understand local market situation so that
Kickerco is needed to have better communication channel for promoting their product.

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Ethical considerations: It is the part of research in which ethics are the standard and norms that is
made for conducting difference between right and wrong, by which this respective company. Kickerco
can get help to identifying their positive and negative behaviour. Therefore, it influence marketing
communications in a positive way.

Affect marketing on communications
All of these aspects will lead to have major impact on marketing communication. It is essential for
organisation to consider local language. Values, customer as well as ethics in order to successfully
promote or advertise its products and services in market area. This is benefits for successfully
promoting products in market area and enhance its business practices. This will affect over the
marketing strategies as company have to choose correct and accurate word in order to promote its
products and services in respective market area.

Role of technology in international marketing
communications
In reference with Kickerco, they are always focuses on their practical applications in
order to extend their business at higher level globally. There are different roles of
technologies in regards with marketing communications, described below:
Collecting Information: This roles is very effective and essential which needed
higher access of data to collect appropriate information.

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Prevention: It is very much exciting area wherein, technologies can play their role in a
actual form by giving lots of facility to employees of an organisation. In regards with this
respective organisation they are always used prevent approach fir gaining better feedback
from people by which they can maximise their sales and higher revenue in a perfect way.

Implications and requirements of various sales
and marketing communication strategies
Implications of marketing communication strategies:
In reference with Kickerco, they always implied marketing communication strategies for
satisfying consumers needs. There are some aspects which can be apply by this organisation,
mentioned below:
Customers: In order to implements on this strategy company needs to meet customers
needs and demand for increasing customers satisfaction in a perfect way.

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Performance: In order to gain better satisfaction from consumers feedback, respective
company needs to develop higher level of goods and services by which they give good
satisfaction to consumers.
Sales strategy: It refers to the appropriate approach to selling that allows organisational
sales force in order to make good position of company and their products by which they can
target their potential customers in a various ways.

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Requirements of marketing communication strategies
There are different kind of ways to get potential customers within the market for making
organisation in a systematic way. For this there are some requirement of marketing
strategies, given below:
Good brand image: In order to make good image of this respective brand Kickerco is
needed to have lots of resources for fulfilling consumers demand.

Globalization concept and review on their
impacts on communications
Globalisation is defined as the process of integrating of trade of products and services
between countries. This is an important process that helps business to work at international
level and earn more profits. Businesses are benefited when they work at global level. The
main benefit of globalisation is to provide an incentive for countries for specialising and
benefiting from the application of principle of competitive advantage.

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Globalization impact on communications
Cultural barriers: If a company works at global level, then it is essential to overcome
cultural barriers.
Increased business opportunities: There is an increase of opportunity for expanding
business at global level.

According to the above representative report it has been analysed that international
marketing is one of the best tool which helps each and every business industry to make their
effective profits in order to gain goals and objectives in an effective manner. By having good
knowledge and skills this company can easily expand their business globally without having
any kind of issues in an effective manner. Therefore, this company can make their effective
management team by implied the effective tools from international marketing in order to
achieve appropriate goals and objectives in an effective manner.
Conclusion

•Durkin, M., McKenna, S. and Cummins, D., 2012. Emotional connections in higher
education marketing. International Journal of Educational Management. 26(2). pp.153-
161.
•Halinen, A., 2012. Relationship marketing in professional services: a study of agency-
client dynamics in the advertising sector. Routledge.
•Katsikeas, C.S. And et.al ., 2016. Assessing performance outcomes in
marketing. Journal of Marketing. 80(2). pp.1-20.
References

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