This report provides a comprehensive analysis of marketing strategies within the hospitality industry, focusing on Task 2 and Task 3. It begins with an introduction to marketing concepts in the service industry, emphasizing the marketing mix (price, place, product, promotion, people, physical evidence, and process) and its significance, particularly in the context of the Hilton Hotel chain. The report delves into pricing strategies, examining cost and demand factors. It then explores the promotional mix, detailing elements such as sales promotion, public relations, direct marketing, personal selling, and advertising. A case study of an advertising campaign for a service industry operation is presented, including research, target audience, budget, media, and execution. Finally, the report highlights the roles of sales promotion and public relations in promotional efforts, discussing their impact on sales, customer attraction, and profit generation. References from online sources are also provided.
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