Analyzing Marketing Strategy Differences: India and UK Cultures

This report provides a comparative analysis of marketing strategies in India and the UK, highlighting the impact of cultural differences on business approaches. It delves into Hofstede's dimensions of culture, including power distance, individualism versus collectivism, masculinity versus femininity, and indulgence versus restraint, to illustrate the variances between the two countries. The report emphasizes that marketing strategies must be tailored to account for differences in culture, religion, economy, and social status. It references various academic sources to support its analysis of cross-cultural dynamics and their influence on marketing practices. Desklib provides students access to similar solved assignments and resources.

Cross Culture

Cover Content
• Introduction
• Social culture
• Hofsted's dimensions of culture
• Difference In Marketing Strategies In India And Uk
• References

Introduction
Different countries have distinct social class systems. It is observed that
some are high power distance and other are lower power distance and
also highly individualistic (Musa and Pevalin, 2012. ). The following
presentation will discuss how these differences can be incorporated into
marketing strategy.

Social class
In order to adopt the marketing techniques the social class is studied first so
that accordingly planning is done for the same (Tlaiss and Kauser, 2011). A
social class is a division of whole society on the basis of social and economic
basis.

Hofsted's dimensions of culture
In order to understand the difference between both the countries Hofstede
dimensions of culture can be analysed.
Power distance – India hold more scores on this which further indicates
that there is greater inequality in the society if wealth and power is
compared. On the other hand in UK this power is less as there is not
much difference in society and also people there supports equality more.

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Masculinity versus femininity – in this the score of India is 56 which is
favour of masculinity. Men show their power status and responsibility
superior to females. It is not such in UK as everyone is given equal
rights and women empowerment is more there as success is the prime
goal of people.

Continue.
Individualism versus Collectivism – In India score to collectivism is
given more as behaviour of an individual is influenced by society
(Rosenthal, 2011). On the other hand in UK people are more
individualistic and act as per their own preference.

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Indulge/restraint – In India for uncertainty the range varies to 35-40 which
shows that uncertainty is avoided to a great extent. People are more patient and
accept changes to a great extent. UK takes high score on this as their citizens
are more impulsive and are clear with their demands.

Difference In Marketing Strategies In India And
Uk
Marketing strategies adopted in Indian and UK by any organisation is
quite different and this is because of the variation in culture, religion,
economy, social status and etc. are various factors which considered
while framing any marketing strategy.

References
Musa, A.S. and Pevalin, D.J., 2012. An Arabic version of the spiritual
well-being scale. International Journal for the Psychology of
Religion. 22(2). pp.119-134.
Tlaiss, H. and Kauser, S., 2011. The importance of wasta in the career
success of Middle Eastern managers. Journal of European Industrial
Training, 35(5). pp.467-486.
Broude, L., 2011. Trans-Cultural psychotherapy: Psychotherapeutic
Setting in Non-Western (Arabic) Culture. World Journal
Psychotherapy. 1(4).

Continue..
Gutas, D., 2012. Greek Thought, Arabic Culture: The Graeco-Arabic
Translation Movement in Baghdad and Early'Abbasaid Society (2nd-
4th/5th-10th c.). Routledge.
Rass, R.A., 2011. Cultural transfer as an obstacle for writing well in
English: The case of Arabic speakers writing in English. English
Language Teaching. 4(2). p.206.
Iskander, A. and Rustom, H. eds., 2010. Edward Said: A legacy of
emancipation and representation. Univ of California Press.

Continue..
Shen, K.N. and Khalifa, M., 2010. Facebook usage among Arabic
college students: preliminary findings on gender differences.
Mallette, K., 2011. European Modernity and the Arab Mediterranean:
Toward a New Philology and a Counter-Orientalism. University of
Pennsylvania Press.
Rosenthal, F., 2011. Humor in early Islam. Brill.
Fischer, M.H., Mills, R.A. and Shaki, S., 2010. How to cook a SNARC:
Number placement in text rapidly changes spatial–numerical
associations. Brain and cognition. 72(3). pp.333-336.

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