JD Sports Marketing Plan: Strategic Analysis and Insights

This report provides a comprehensive analysis of JD Sports' marketing plan, delving into its key components and strategic approaches. The report begins by highlighting the importance of marketing plans for businesses, emphasizing their role in guiding decision-making and outlining future perspectives. It then explores JD Sports' vision, mission, and objectives, showcasing how these elements shape the company's goals and strategies. The report further examines JD Sports' marketing strategy, focusing on the Segmentation, Targeting, and Positioning (STP) approach. Through this analysis, the report aims to provide insights into JD Sports' marketing plan, offering a clear understanding of its strategies and objectives. The report leverages literature, secondary data, and research findings to provide a well-rounded perspective on the subject.

PART A
Marketing plan is important for every business because it helps organisation to
implement strategies and take decision effectively in proper manner. It is useful for
organisation because it helps in determining the future perspective of business. JD sports
prepare their marketing plan with proper consideration and by conducting market research.
To conduct marketing plan in proper manner skills as well as knowledge is required so that
concept is being understood by everyone in proper manner. In this market plan literature,
secondary data and research/findings have been discussed.
Marketing plan-
Vision- Main vision of JD Sports is to be the global retailers in fashion as well as
sports. This vision statement is necessary for business because it defines the future goals of
which are to be achieved by firm.
Mission- JD Sports mission is to provide quality of products to customers and acquire
larger market share growth. It is necessary to know what is to be achieved by firm because
without any mission it is not possible for organisation to carry put their functions properly
within the management.
Objectives- In marketing plan, it is crucial to examine the objectives in which short
term and long term are defined.
JD Sports objectives are-
To deliver product in market with good quality.
To maintain customer relationship management so that goodwill of firm increases.
To acquire large market share growth and generate profit for business.
Marketing strategy- In marketing plan, marketing strategy is also necessary so that
goals as well as objectives are achieved in proper manner. So JD Sports adopts Segmentation,
targeting and positioning which is also known as STP approach.