Marketing Essentials Report: Roles, Strategies and Lidl Case Study

This report, focusing on marketing essentials, delves into the critical roles and responsibilities of the marketing department within an organizational context. It emphasizes the importance of brand value creation and the strategic alignment between marketing and finance departments. The report also examines the interrelationships between marketing and other functional units, highlighting the significance of coordination and participative culture for smooth operations and enhanced company performance. The analysis includes a discussion on the marketing mix (7Ps), and a case study of Lidl is used to illustrate how strategic analysis methods, such as SOSTAC, can be applied to develop marketing strategies for new products. The report concludes by summarizing the key takeaways regarding marketing's importance and its impact on business success, supported by references to relevant academic sources.

Marketing Essentials
Part-1

• Introduction
• Roles and responsibilities of marketing in relation to the context of organization
• Roles and responsibilities of marketing relate to the wide organisational context
• Roles and responsibilities of marketing in relation to the context of organization
• Conclusion
• References
Table of content

Marketing plays an important role to accomplish
its marketing goals or objectives. It is a foundation
model for businesses. The marketing mix is
centred around product, price, place and
promotion. In marketing the managers of
organisation is develop the strengths and develop
the smooth working environment for achieve the
goals.
Introduction

Work and brand values: create the brand value of an organisation is
a most important responsibility of marketing department. The
marketing department represent their company or brand value in
positive manner. It is responsible for creating or representing the
brand value or image of company. The marketing department of Lidl
is creating the brand value of company by tie ups or strategic alliance
from other brands or companies. It is profitable and helps in creating
brand image or enhance the value of company.
Roles and responsibilities of marketing in relation to
the context of organization

Marketing and Finance:
marketing department is depended upon the
finance department. Because the finance department is
providing the budget to marketing department for
perform activities related to marketing. In which they
making strategies with the coordination of finance
department. All marketing plans or strategies has a
particular estimated budget for the activities or task.
Roles and responsibilities of marketing relate to
the wide organisational context

Significance Of Interrelationships Between
Marketing And Other Functional Units of An
Organisation
Inter relationship between marketing or other department is very important for an
organisation. These interrelationships are create the smooth working environment for
employees in an organisation. This is helps in enhance the funds or share of company.
These are promotes the coordination and participative culture in organisation. Due to
coordination or participation the working of organisation is smooth or easy to control or
maintain.
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From the above PPT it can be concluded that there is explain about the key roles and responsibilities
of marketing department in the interrelation of other organisational department. And cover the all 7p's
of marketing mix, and there is use a analysis method that sostac in which analyse the situation,
objective, strategies, tactics, action plan, controlling for new product is done in relation of Lidl.
Conclusion

Cacciolatti, L. and Lee, S.H., 2016. Revisiting the relationship between marketing capabilities and
firm performance: The moderating role of market orientation, marketing strategy and
organisational power. Journal of Business Research, 69(12), pp.5597-5610.
Moorman, C. and Day, G.S., 2016. Organizing for marketing excellence. Journal of
Marketing, 80(6), pp.6-35.
Harmeling, C.M., Moffett, J.W., Arnold, M.J. and Carlson, B.D., 2017. Toward a theory of customer
engagement marketing. Journal of the Academy of marketing science, 45(3), pp.312-335.
References

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