Marketing Essentials Report: Analysis of Marketing Strategies at M&S

This report provides a comprehensive overview of marketing essentials, focusing on the application of these concepts to Marks and Spencer. It begins with an introduction to marketing, defining key concepts and exploring current and future trends, such as social and mobile marketing. The report then details the different stages of the marketing process, including analyzing opportunities, choosing target markets, creating a marketing mix, and managing marketing efforts. It also outlines the roles and responsibilities of a marketing manager, emphasizing the importance of interrelationships between the marketing department and other functional areas like finance, human resources, and production. The report concludes by highlighting the value and significance of marketing within an organization and the importance of effective communication between departments, drawing insights from academic sources to support its arguments.

Marketing Essentials

Table of Contents
• Introduction
• Concepts of marketing also current and future trends
• Different marketing process
• Role and responsibilities of marketing manager
• Interrelationship of marketing with other functional departments
• Value and importance of marketing role
• Effective interrelationship between different functional department
• Conclusion
• References

Introduction
Marketing is considered as an activity that performed by the firm which
is related with purchasing as well as selling any products or providing
services. It includes the purchasing, distributing, advertising,
delivering the goods or services. The chosen company for this report
is Marks and Spencer which is a growing British multinational
retailers

Concepts of marketing also current and
future trends
Marketing refers to the activity, set of institution as well as process of
developing, distributing, communicating as well as interchanging
offerings. Concepts of marketing is considered as a philosophy that
helps in examine the requirements of clients and then take decision in
order to satisfy those needs more effective then rivals.

Cont...
Some current and future trends of marketing are applied by Marks and
Spencer are mentioned below:
Current trends:
 Social marketing
 Mobile marketing

Cont...
Future trends
 Interactive shelves (Smart Store)
 Artificial intelligence trends is increasing in marketing

Different marketing process
Marketing process is the way where value can be developed for the
consumers in order to satisfy its need. Through this methods Marks and
Spencer can approach its target consumers, facilitate proper services,
develop customer satisfaction etc.

Cont...
All steps of marketing process are explained below:
 Analysing opportunities of marketing
 Choosing the target market
 Creating marketing mix
 Managing the marketing efforts

Role and responsibilities of marketing
manager
Role and responsibilities of marketing is very essential in company.
Marketing manager is the one who handles the product as well as
business marketing. They play various role and hold many
responsibilities which is related with product development,
distribution and so on.

Cont...
Therefore the roles and responsibilities of marketing manger of Marks
and Spencer are mentioned below:
 Developing marketing strategies and plans
 Product distribution
 Standardization

Interrelationship of marketing with other
functional departments
Marketing plays an essential role in each and every organisation. It also
influences the company and other functional areas. Market
intermediaries perform to promote the product by channels of
marketing that develop relationship with consumers as well as
enhance loyalty and awareness of brands.

Cont...
Interrelationship of marketing with another functional department are
as follows:
 Interrelationship of marketing with finance department
 Interrelationship of marketing with human resource department
 Interrelationship of marketing with production department