Marketing Essentials Report: Marketing Processes and Strategies

This report provides a comprehensive overview of marketing essentials, focusing on the analysis of McDonald's. It begins by defining marketing and its core elements, including market segmentation, niche marketing, and individual marketing. The report then delves into the roles and responsibilities of a marketing manager within an organization, such as conducting market research, framing marketing strategies, fostering communication, and developing promotional plans. Furthermore, it illustrates the interrelationship between marketing and other departments like finance and human resources, highlighting their collaborative efforts. The report also includes a comparative analysis between McDonald's and Burger King, examining their product offerings, pricing strategies, distribution channels, and promotional activities. Finally, it concludes with an outline of a marketing plan for McDonald's, aiming to establish a new competitive edge. The report provides an in-depth exploration of marketing concepts, strategies, and their practical application within a real-world business context.

Marketing
Essentials

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Assessment One...............................................................................................................................3
An overview of the different marketing processes......................................................................3
An Explanation of the role and responsibilities of a marketing manager in the context of the
organization.................................................................................................................................4
Illustrate how marketing influences and interrelate with each other within organisation...........5
Two different organisations in the same competitive market......................................................7
value and importance of the marketing role................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing essential is basically defines about advertising, manufacturing, promoting ,
selling and distribution of product and services. This practice about to encompasses through
offering organisation to better target customer for intending them better making purchases
(Amelia, Salamah and Sofyan, 2019). Thus, the marketing tool is mainly assort for not only
promoting or creating awareness about product and services but they also used to increasing
sales and better profitability which properly increase the communicating information sales and
profit related to company’s product and services. It is also useful in developing and maintaining
effective and long lasting relationship and bonding with customers, clients and other
stakeholders to maintain the success and performance of an organisation. The report of consider
McDonald's company is American Fast food business venture which was founded in year of
1940 as the restaurant operated through Richard and Maurice McDonalds, in California, United
States. As per thee following report is consider about certain important topic is different
marketing process along with roles and responsibilities of marketing manager within the context
organisation. The interrelation through which influences other functional department towards
organisation. Different value of marketing role important highlight (Caliskan,., 2019).
Assessment 2 compare between two companies which are related with similar industry. At last
proper marketing plan is execute for McDonalds company for mapping new competitive edge.
TASK
Assessment One
An overview of the different marketing processes
The marketing process which consist about major four elements that enhance better
strategic marketing analysis, marketing mix with better planning to implement within marketing
control effectively. In following there are certain process of marketing which elaborate within
the context of McDonald's company.are:
 Market Segments: The main aim of marketing in profit oriented organization which
helps to meet need profitability. The companies which emphasis to explain about what
type of trend company can figure out. The company like McDonald's company. can
measure the competitive market on that they would get to know about customer
preferences and taste to et proper attained for mapping good competitive advantages.

Some factor like demographic and geographic comes under market segment that helps to
specfy the company about how they can chose through age, gender, income, trends,
religion etc. Thus, these factor makes more own efficiency to get more alterative to offer
customer better product and services.
 Market niche: As the segments are divided into different categories such as better
subsegments or having niche. A niche is defined about small target group which company
can seek better requirement (Duffett,., 2017). If the McDonald's company. can opted for
niche market where their service quite premium in fast food sector although having more
competitors too like Burger King, Burger Farm, Dominos etc. From these competitors it
can be more challenging to compete with them. But majority of customer retention get
through McDonald's company. as their services and variety of products in affordable
prices offer people as in Happy Meal range. But somehow McDonald's company also
focused for larger market then they would avoid the niche market as well. Therefore,
smaller companies usually merge with other particular niche market for better specialise
that serve their needs and wants.
 Marketing to individual: Through growing companies are tries to serve better segments
through one attempt. If they approach right form of adaption and offer different sort of
product and services communication within each individual customer. This is under
stable for instance with largely industrial companies that have only a few major customer.
An Explanation of the role and responsibilities of a marketing manager in the context of the
organization
Marketing is procedure that encompasses about all activities which are performed through
an organization to enhance image within its brand that make its product popular withi
among customer. For this purpose through many roles are performed through marketing
which include through effective marketing research, having strategy formulation, product
development along with promotion and different strategies to gain positive customer
feedback as well as satisfaction.
In following there is different roles and responsibilities of Marketing Manger of McDonald's
company.
Roles and responsibilities of Manager of McDonald's company.:

Proper Marking research: This is one of the major responsibility allows to collecting and
searching for new marketing trends ad product related information which creates valuable credit
to company towards better profitability. In perspective of McDonald's company. their marketing
manager is usually follows all the strategies and plans of an organisations are based on marketing
research (Gnizy, 2019). Timely research is conducted by marketing to gather the information
about current trend and prevailing situation in business environment. As the companies
competitors are also creates huge role such where they constantly enhance their productivity by
implementing better work specification as well as to gain high competitive advantages. By
scrutinizing different source of information which get proper marketing research which enhance
better positive outcomes within effective manner.
Framing different marketing strategies: Through pursuing better business terms in any form
of industry there is preferred on better required about getting optimum strategy where to
implement the business strategy. To put their ideas on some sort of innovation as well as
immense way of outcomes and having large sense of profitability and implementing through
compliances within organisation and manpower growth better work to generate outcomes. In
perspective of McDonalds company enhance proper business form of strategies which emphasis
about the creating better platform to generate proper effective formulation or plan where they can
execute to sell their fast food product and services better manner.
Having rewards and better communication: It is yet one of the most important role of
marketing which aim at creating awareness about product and services of an organisations.
Promotion function of marketing ensures communication of attractive features of product or
services so that attention of large a number of customers can be attracted for enhancing sales of
product. The marketing player of McDonald’s company having effective way of presentation in
terms of communication as customer get attract towards on them, as the company only hires
those candidates who have capabilities to perform in their uniqueness. As from that the reward
and incentives are concerned as per their performances through providing the extra incentives as
which makes the brand image on the customer base terminology which is very effective or
having sort of better goodwill in the market of automobile industry.
Developing Promotional Plans: As to getting the marketing systematic planning as well as the
strategic plans related with product advertisement in needful location where it hardly
organisation opted through the expertise of marketing leader (Li, Larimo and Leonidou., 2021).

The planning of the promotional activity in the McDonald’s company perspective are highly
structured and get implement in the business point of view about product and services driven to
be posted the advertisement procedure for awareness purpose as well as the company rectify the
possibilities and expenditure which are to be incurred in the promotional aspect of marketing
products
Illustrate how marketing influences and interrelate with each other within organisation.
There is different department which have interrelation with each other within organisation, as in
organisation like McDonald’s company also having their different department on which they
better execute their work through marketing (Morgan, Whitler and Chari, 2019). The marketing
is main key which handle overall working operation as per the guidelines through attain better
competitive advantages. Moreover it better understood through high gaining knowledge it
depicts about the interrelationship about better functional unit of marketing. The factor of
interrelationship of marketing of McDonald’s company better control the market through getting
aware about new objectives:
Marketing in operational department in finance: As it is the important responsibility of
allocating the funds from finance department to properly manage and recollect the funds for all
other department to meet their expenses, as it comprises the daily or weekly routine of expense
practise to incurred and procurement of money to recover the unwanted losses during the
financial year (Diaconescu., 2020). The role of marketing is to provide financial department
about market opportunities on which they can invest and attain positive way of return through
competitive market. On which other hand, for better marketing campaign McDonald’s need
some sort of fiancé for excute the practise to create awareness in market to people retention. On
that situation finance department help to provide sort of funds on which marketing can enhance
their better promotional activities within effective manner. the financial aspects to reaching and
attaining the expenses recovered as it helps to savings and making the invest in other raw
material expense or facing the losses during the economic slow down, facing loss or recessions
and high expenses incurred in automobile industry as with the perspective of McDonald’s.
Marketing relation with Human resource management: The Human resource management is
hep yo provide manpower to department as well as they create different form of policies and
regulation which creates better positive outcomes as productivity (Nirschl. and Steinberg., 2018).
Training and Development, Employee Engagement and Performance Appraisal etc type of

practises Human resource of McDonald’s company provide, The role of HR in Marketing is to
provide better potential manpower whereas, Marketing helps to Human resource to promote their
hiring practises in different platform such as Job portals and social media through which people
would get aware about job opportunity as well as new product and services information.
Two different organisations in the same competitive market
Marketing mix performs an important manner in measuring the real manner of the
condition of the business in the market place. This technic will plays a manner of the role in
satisfying the complex location in the market and management that are widely offering the
manner of the technique (Oztekin., 2018). As by presenting the new and smart manner of the
good in the market place. In the present course of field business situation that is so high at
market place in management that are widely concern on achieving the competitive advantage by
creating new and attractive goods at market place.
Basis McDonald's Burger King
Product McDonald's has large diversity of the
food items that manages in both veg and
non-veg goods like French fries, Cheese
burger, chicken Mc nuggets, hamburgers
etc.
The company Burger King functions
as a fast facilities channel that
contracts in diversity of the burgers
as its major goods.
Price The business is charging less cost for
their goods as making things reasonable
for purchasers.
The business is generally relating
general plan of actions of price
leadership in order to satisfying the
needs of individual in less cost
(Sanaei and Sobhan, 2018).
Place The business have made their presence
all over 131 countries by which business
perform their function by the 50000
channels.
The business that are working
worldwide and proposal their
facilities by its exits (Rehman,
2021). The business that are
generally perform their functions by
their franchises.
Promotion In order to hold the interest of more and As by increasing consideration of

more purchasers McDonald's functions
several marketing plan of actions like
personal marketing, advertisement, sales
upgrade and public relation and many
more.
consumers of the Burger King who
are relating of several advertising
like an advertising, Sales
promotions, Personal selling and
Public relatives as effectively.
People The high manner of the authority, CEO,
Managers and candidates that are the key
factors of management and their
development and success of the
management that are based on their
contribution. The business of
management has generally targeted
younger ones like teenagers an
individuals from these group that are
very as per to the fast food.
Burger Kind is subsidised in the
year of 1954 and manner their
functions by 8000 restaurant that are
defined as worldwide. The business
is generally focus on recruiting
educated staffs as to determining the
problems of consumers in an
effective manner. The management
are also focusing on an individuals
from younger one and adult one
with the same age sections that have
concentrates on overwhelming new
food products.
Process Worker facilities of Mc Donald's will
signifies the clean subject in visible of
consumers and presentations the perfect
of quality facilities.
The business is outlay an enormous
sum of the channels by holding
interest of consumers.
Physical
Evidence
The business has around thirty five
setting as across to the worldwide and as
over to three absence of workers by
execution of different actions by
sustaining the wants and desires of an
individuals (Soegoto and Utomo , 2019).
Burger King, depend in suburban
Miami, Florida, operates more than
11,900 outlets in all 50 states
including 107 in Alabama, 122 in
Arizona, 336 in Michigan and 547 in
its home state of Florida.

value and importance of the marketing role
The marketing plan will define the manner of report that makes the marketing plan of
actions that the business use to attain its competitive plan of actions that are as follows -
Marketing Plan -
Marketing plan plays an efficient manner of the role in an important whole section of the
business actions in an adequate manner. As by leading the food retail management McDonald's
is focused on generous the fantastic sustenance of the products to their consumers as globally.
Management that has increasingly that 19,000 restaurants that are created at various field as over
the world by give high quality and rapid managements to their customers that are as follows -
Vision and Mission statement:
 Vision Statement – It is a determined report that define the role of purpose of the
management in a relevant and detailed way (Tozanlı., Konga. and Gupta., 2020). The
business that has strategic various procedure and methods for collecting substances and
managements that are having varied terms from various management.
 Mission – The manner of statement is related with manner of the products, section of the
workplace and valuations of consumers who are approaching and developing obtainable
products and managements.
 Products and services offering by company - The business will deals with the manner of
products and beverage products like hamburgers, cheeseburgers as well as Fries, Salads,
Hash browns, Onion rings, Coffee, Juice, Shakes, cookies and pies etc. This item is an
efficient in offering several health advantages to their consumers base that are baked by
the protein products like wheat, oats etc.
 Budget - It is obligatory for management to examine the new market design and schemes
that are comprised by management that are keeping in mind of the orientated targets to
comprehensive their corporate movements in suitable manner (Mehlum, and Torvik,
2021). It is the responsibility of marketing executive to make suitable outlay design with
the term of the particular targets to leading several of the functions of business in an
accurate manner by accomplishing higher income and development at market place.
Marketing budget

Particulars 1st year 2nd year 3rd year 4th year 5th year
Initial money 80000 140000 185000 165000 38000
Investment 29500 36600 32000 16300
Total 80000 1,69,500 2,21,600 1,97,000 54,300
Marketing
expenditures
Advertisement 7000 8000 3000 5000 4000
sales promotion 2000 1400 2000 1000 6000
Direct marketing 6000 3000 5000 8000 3000
Total 15000 12400 10000 14000 13000
Available balance 65000 1,57,100 2,11,600 1,83,000 41,300
STP Analysis of McDonald's
It include the most important components of the management by an important sections
for the management to mark their consumers in order to create the marketing plan of actions.
Segment Individual who are enthusiastic to settle the manner of the clean and delicious
non-conventional mealtime with the cafeteria and McDonald's.
Target The value of creation is high than other burgers as because their own terms

that are based on the organic products (Varadarajan, 2020).
Positioning The business is generally located as per to their channels in the middle of city
as it’s efficiency for consumers to take advantages of the items and facilities
of the management.
CONCLUSION
From above report Marketing Essentials is summarised to consider about different roles and
responsibilities of manager create important role to attain better competitive advantages. As the
Marketing manager is used to gain ew update information related within product and services
that useful towards longer period of time. Different interrelationship of department within
marketing get coordinate and handle systematically all the task such Huma resource, Finance etc.
Comparing with two similar industries through Marketing Mix 7ps in which to measure which
business is having more competitive influence. At last proper innovative marketing plan conduct
along with budget and new product coming in competitive market. For that STP , SWOT
Analysis and Monitoring and Controlling get engaged to attain high competitive advantages.

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