This report provides a comprehensive analysis of McDonald's marketing practices, encompassing current and future trends, and an overview of various marketing processes. It explores the roles and responsibilities of the marketing function, including market analysis, segmentation, and distribution, as well as its interrelationships with other functional departments such as finance, operations management, and human resources. The report critically evaluates the value and importance of the marketing role within McDonald's, highlighting its significance in raising living standards and creating employees. Furthermore, it examines the interdependencies between different departments within the organization, emphasizing how effective data collection by the marketing department informs production decisions. The report concludes by summarizing the importance of strategic marketing planning for attracting customers and achieving business objectives, supported by references to relevant academic sources.
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