This report provides a comprehensive analysis of McDonald's marketing strategies, covering key roles and responsibilities within the marketing function, its relationship to the wider organizational context, and the utilization of the marketing mix. The report examines McDonald's marketing plan, including market research, competitor analysis, and promotional strategies, and compares its approach with that of Burger King. The analysis includes an overview of the marketing mix elements such as product, price, place, and promotion, and their impact on the company's performance. Furthermore, the report discusses the role of various departments like Research and Development, Human Resources, Operations and Production, IT and Finance in relation to marketing activities. The report also highlights the importance of marketing in attracting and retaining customers, building brand image, and driving revenue growth for McDonald's.
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