Marketing Report: Analysis of Marketing Strategies for Modern Society

This report provides a comprehensive analysis of marketing principles and techniques, focusing on their application to a hypothetical clothing company called Modern Society. The report begins with an introduction to marketing and its significance, followed by an examination of market research methods, including primary and secondary research. It then delves into the concept of e-marketing, exploring various strategies such as social media, email marketing, and online image management. The report further analyzes the marketing mix, including product, price, place, and promotion strategies. The report concludes with an application of the learning, assessing the strengths and weaknesses of Modern Society's marketing efforts, and recommending strategies for improvement, including the use of marketing functions and the 7Ps of the marketing mix to achieve desired success and targeted goals.

MARKETING PRINCIPLES
AND TECHNIQUES

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1:- Marketing........................................................................................................................1
TASK 2:- MARKET RESEARCH .................................................................................................2
TASK 3:- E-Marketing....................................................................................................................4
TASK 4 :– Application of learning. ................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is a formulation of techniques which is executed by firms to attain a
competitive advantage in market which could help entity to accomplish there aims and targets.
Even though, marketing is that particular aspect that basically help to increase the sales of
enterprises and convert them to earn higher profits in great way (Spotswood and et.al., 2012).
Perhaps, organization do conduct research in market so better strategy and decision can be
produced. Report rely on modern society shop that specifically sell good cloths and coffee which
give an shoppers a better chance to admire an excellent photography done on walls.
TASK 1:- Marketing
Marketing.
Marketing is considered as that term which assist in increasing sales of products and
manipulates mindset of people towards those items and pull in to purchase it. In other words,
marketing can be said as exchange of goods in with consideration to money. Hence, there is a
key word used in marketing i.e. process and even it is an study of exchange of relationships.
Therefore, a variety of responsibilities and duty is performed by marketing department as they do
indulge themselves in managing a brand, it also conduct campaign in marketing activities,
produce an internal communication, they also lead to customer and market research, even look
for the other vendors and agencies in perfect manner etc (Hair and et.al., 2012). These all are
those which help Modern Society to get stable in market for longer period in great way.
Marketing involved as mandatory aspect for entities because without it a large part cannot be
covered and this also help in focusing on a individual segment too.
Market Segmentation.
When a firm divide a market into different segment so that they could focus on a specific
criteria, even it is a consisting a existing and prospects client, based on a certain specific features
in proper manner. Basically, they do share a group which do show and also share a ordinary or
similar kind of features that people have an basic aspects among them in right manner. Market
segmentation is performed on basis of few criteria and few of those are as Age Group, Income,
Place and occupation etc. Hence, it is also having type as Demographic, Geographic, behavioural
and Psychographic too.

Marketing Mix.
Marketing Mix is a tool and technique a firm uses to prosecute its objectives and target
in effective manner. There are 4P's which are considered as main aspects of Marketing mix as
product, price, place and promotion
Product: The modern Society do provide an product according to needs and wants of
customers, even they take care of change in environment and sell cloths similar or exactly same
as demanded (Calco and Veeck, 2015). Marketing do help them to make people aware about
firm and availability of cloths according to requirement and trends running in market, even
though it should be there that prices of it is reasonable.
Price: Cloths of Modern Society should be of quality that could make customer to get in
to buy there product. Basically. Entity set there prices according to market analysis and what
amount exactly people are looking to spend over cloths. Modern society do set reasonable prices
of cloths and convert firm to increase sales.
Place: Modern Society should choose a good place to serve millions of people with there
clothing product. Even a place should be convenient to every customer so that they can manage
to overcome the distance in quite right manner. Place should consider variety of aspects while
opening it as do customer will look on or will get attention of people etc. As place must be
reachable to each and every customer.
Promotion: Promotion is that part of marketing mix which include variety of things to
perform as advertisement, even it can be done in various ways and that should be specific with
concise and accurate content for product and shop. Promotion is an mandatory aspect as it helps
in increasing the sales of firm.
TASK 2:- MARKET RESEARCH
Aims and market analysis.
Market is that particular term which is broad in itself and required to analyse by Modern
society in perfect manner as because this criteria could help firm to bring in a effective strategy
and decision which can make them to attain a better competitive advantage in market (Lees-
Marshment, 2014).
When the modern society came in market to get established they took a Aim on top
priority to achieve something good in market and even it is required to manipulate the working
into hard work so attainment can be there of aims and objectives.

Aim:- It is required to collect information related customers and in which particular market they
are operating business. Some other aims are related to as:
 To earn a good amount of profit which can help in getting stable in market in proper
manner.
 To become a unique and famous shop in particular market so people can come to shop
and purchase quality product in great way.
Market Research Method.
Research is that method which is required to be given an special attention as this do help
firm to bring in effective strategies and decision and same scenario can help them to attain goals
and objectives too. Basically, there are two methods through which an perfect research can be
conducted and it is be like:
Primary research: It is that which is considered for having an first hand collection of data which
is not being gathered by any other researcher too (Lilien, Rangaswamyand De Bruyn, 2013). The
methods which are available with this research as Surveys, Focus group, Interviews and
observation as well.
Secondary research:- It is that which lead to seek out for collected data and methods. Various
sources from data can be collected is journals, magazines and UK census data too. Perhaps, it
can be there that secondary data is not suitable for research needs as well.
Primary research can be used by Modern society for conducting research in market as this
could help in collecting an effective data and information, even this can also help in attaining an
accurate needed information in right contrast too.
Market Tools and techniques.
There are different tools and techniques available for analysing the market in right
manner which convert working of firm into an effective one. It is required that Modern society
should choose the better option available with them in better way. Variety of tools are as:
 SWOT Analysis
 PESTLE Analysis
 PORTER's Analysis
 PRODUCT Analysis
 PORTFOLIO Analysis.

These are those tools through which researcher of market department can analyse the
market and can help them to have an proper decision and strategy. Basically, analysis is that
which does help company to perform there working in various ways and attainment of goals and
objectives can be there.
TASK 3:- E-Marketing
E-Marketing.
E-marketing is that which is also known as Internet marketing, Digital Marketing, Web
Marketing etc. Basically, E-Marketing mainly a comprise of process of marketing with product
and services can be marketed through Internet. Moreover, it also include different marketing
done with particular via E-mail and Wireless media too. Even though, it is that which do use a
range of technology that could connect business with there customers. Even though there are
variety of E-marketing methods that might help to product and services in effective manner and
some of those are as:
 Social media:- This can be considered as the main source where marketing can be done
as because with help of same a large community and people can be covered and make
them aware about entity. Social media comes into a cheaper source of marketing, even
customer can easily can see the product available by firm.
 E-mail:- It is considered as earlier form of e-marketing. Moreover, it means to include
and marketing product and services with database with focusing on a specific segment of
customers via e-mails in better way (Geissler, Edison and Wayland, 2012). It is
considered as best e-marketing method that should have an low cost, correct category too.
 Messaging: It is having an similar working then E-mail in which a particular segment is
chose and direct messages are send to them so that they can cover and provide a better
market share in right contrast as well.
Manage online image.
It is quite tough task to perform by companies as because they need to consider variety of
special term that help firm to manage and handle image of firm in better manner. Basically, it has
to be taken under consideration the thing happening with the websites and few of the elements
which can help in managing an image in right way. Some of those are as:
Own the first page: Variety of majority of business or having an personal reputation enter
in right manner (Burchell, Rettie and Patel, 2013). It is considered as advised with occupy and

having an first 10 spots, within number there are various variety of related content which do
provide an positive reviews, media coverage with having an customer testimonials.
Point the first picture: For attaining an better working of company, it is required to work
on reputation before having an launch. It is something which do help in creating an brand, name
of entity and messages as well.
Don't forget execs: While making an research a firm does not make an potential
customers which don't only bring an statistics and reviews into consideration which do make an
people which are involved in with leading organization.
TASK 4 :– Application of learning.
Marketing analysis is an important parameters for every company is they want to
maximise its sales and also hold a good position in the market. Every company uses different
market techniques which enables them to increase its sales and also attract customers towards
their product. Main aim of every company is to satisfy its target customers and clients and for
this they work hard to achieve this. Modern society is a clothing company which offers latest
designs in clothes according to the preferences and liking of the customers. This help them to
seek the attention of customers towards their clothes and hence encourages their sales.
Modern society uses market segmentation in order to segment their customers as well as
target markets. This enables them to focus only on targeted people and markets and provide their
products to them. With this, they can satisfy their consumers in better manner and also increase
its profits.
Main strength of modern society is that they offer latest and unique designs of clothes
and other apparels. That is the reason, they are able to attract people who prefer fashion clothes
as well as who are fashion freak and only wear unique designs. Company only focuses ion those
areas where they can get people who can prefer their clothes more as compared to others.
On the other hand, their weakness is that they are weak in promoting their clothes as they
are not using promoting tools efficiently. For this, marketing department has to pull up their
socks and should use different promoting tools like advertisements, media, social websites, etc.
This will increase their spread on the market and will cover large number of customers at a same
time and more people will come to know about their clothes. They can also make their own
websites where they can sell their products at affordable prices.

For effective marketing, marketers can implement different marketing functions as well
as 7P's of marketing mix, which will make their marketing plan more profitable and proficient.
With this, they can market their products in more better way and will also know about the
preferences of customers. With the help of marketing function and marketing mix, company can
achieve their desired success and targeted goals and objectives.
CONCLUSION
From the above report, it can be concluded that marketing is an prominent function that
us carried out by business entity to promote products and services in market place. The
assignment highlights the case shop that sells cloths and coffee in market area hence marketing is
conducted to sell their goods to customers therefore, they have to apply marketing mix to
examine different components as well as it also focus on importance of e-marketing and market
research to study behaviour of consumers.

REFERENCES
Books and Journals
Spotswood, F. and et.al., 2012. Some reasonable but uncomfortable questions about social
marketing. Journal of Social Marketing. 2(3). pp. 163-175.
Hair, J.F. and et.al., 2012. An assessment of the use of partial least squares structural equation
modeling in marketing research. Journal of the academy of marketing science. 40(3). pp.
414-433.
Calco, M. and Veeck, A., 2015. The markathon: Adapting the hackathon model for an
introductory marketing class project. Marketing Education Review. 25(1). pp. 33-38.
Lees-Marshment, J., 2014. Political marketing: Principles and applications. Routledge.
Lilien, G.L., Rangaswamy, A. and De Bruyn, A., 2013. Principles of marketing engineering.
DecisionPro.
Geissler, G. L., Edison, S. W. and Wayland, J. P., 2012. Improving students' critical thinking,
creativity, and communication skills. Journal of Instructional Pedagogies. 8. p.1.
Burchell, K., Rettie, R. and Patel, K., 2013. Marketing social norms: social marketing and the
‘social norm approach’. Journal of Consumer Behaviour. 12(1). pp. 1-9.