Marketing Essentials Presentation: Analysis of Marketing Strategies

This presentation on Marketing Essentials provides a comprehensive overview of key marketing concepts, including the four Ps of the marketing mix, and various marketing concepts such as production, product, selling, marketing, and societal concepts. It explores current and future marketing trends, using examples like Ocado Home Delivery and sustainability initiatives. The presentation details the marketing processes, including situational analysis, strategy design, and implementation. It also outlines the role and responsibilities of a marketing manager, particularly within M&S, covering aspects like customer relationship management, market research, and employee engagement. Furthermore, it examines how marketing interrelates with other functional departments such as HR, production, finance, and R&D, and the significance of these interrelationships in satisfying customer needs and achieving business goals. The presentation concludes with a summary of key takeaways and highlights the importance of marketing in building customer relationships and achieving business success.

MARKETING
ESSENTIALS
Presented by:
 Student Name:
 Student ID:

1 Chernev, Alexander. Strategic marketing management. Cerebe
llum Press, 2018.
Introduction
Marketing is the study of the processes of the business which helps in creation of
relationship and meets the different demands of the customers 1
The major elements include four Ps of marketing mix such as price, place, product and
promotion and these are in relation with M&S that assists them in satisfying the needs
of customers

2 Olson, Eric M., Stanley F. Slater, G. Tomas M. Hult, and Kai
M. Olson. "The application of human resource management pol
icies within the marketing organization: The impact on business
Concept of marketing
 Production Concept- In the respective concept, the customers prefer cheap as well as easily available products on the market which
is unsaturated
 Product Concept- The products which are sold are of high and premium quality and it helps in attracting customers
 Selling Concept- The different companies need to be aggressive in pushing their sales and it will be helpful in making profitability 2
 Marketing Concept- In the respective aspect, wherein the different firms need to analyse the needs of customers and be competitive
 Societal Concept- The main focus of the respective concept is to focus on meeting the different needs of the customers and it will
be beneficial for the overall well being of the overall society as well

Current and future trends of
marketing
• Current Trends
• Upgradation of the information
system
• Closing the physical stores as
online store is opening
• New appointment of CEO
along with Ocado Home
Delivery
• Future Trends
• Environment Packaging
• Sustainability as well as
community services
• Proper introduction of different
areas such as financial aspects
along with mortgages are
being offered

Marketing processes
Situational Analysis
Proper analysis of the different market as well as the competitors are required to be done for analysing their
position
Marketing Strategy
The 4ps of the marketing are required to be analyzed which will be beneficial in improving the overall
effectiveness
Designing Marketing Tactics
The marketing tactics should be inclusive of providing customers with consistent brand merchandise
Implementation and Control
Feedback should be generated from customers
Timescale
Situational
analysis
Marketing
strategy
Designing Marketing
tactics
Implementation and
Control

5 Baker, Michael J. "What is marketing?." In The Marketing Bo
ok, pp. 25-42. Routledge, 2016.
Role of marketing manager of M & S
• Helps in overall development of the marketing related strategy
• Helps in managing customer relationship and collect the different information from
customer database 5
• Manager tries to identify various opportunities of the business and gain competitive
advantage
• Engagement of employees is the other role of the marketing manager in the organization

4 Shaw, Stephen. Airline marketing and management. Routledg
e, 2016.
• Enterprise
Sales forecasting along with gathering market research
• Employees
Towards welfare of the entire organization along with employees
• Society
Increasing employment opportunities for different individuals 4
• Customers
Handling the different grievances of customers

How marketing influences and interrelates
with other functional departments
• Marketing and HR: Beneficial for employees and customers through researching new ideas of product
• Marketing and Production: Enhancement of the overall performance of the company wherein adequate
research is performed to satisfy the different demands of customers
• Marketing and Finance: Increase in the market share along with improve the business related services
wherein the budget is helpful in manufacturing quality products and sold to customers
• Marketing and R&D: Development of plans for future in management of activities

3 Moutinho, Luiz, and Alfonso Vargas-Sanchez, eds. Strategic
Management in Tourism, CABI Tourism Texts. Cabi, 2018.
The significance of interrelationship between
functional departments of M & S .
• Satisfy the different needs and wants of the customers present in the market
• Meeting of the production targets in an easy manner which will be beneficial in gaining
competent sales in the market 3
• The different products which are manufactured will be of proper quality and it will be
beneficial for the overall satisfaction among the clients

Conclusion
Marketing is study of exchanging of relationship as well as satisfying the different requirements of the clients
in an appropriate manner
The company has positioned themselves as the premium brand that helps them in satisfying the different
requirements of the customers in a proper manner
Marketing manager is helpful in improving the business operations and it is responsible for the overall
satisfaction among the employees
The major significance of the marketing fundamentals includes various activities which is in relation to
research and development and it proves to be beneficial in managing activities

References:
 Chernev, Alexander. Strategic marketing management. Cerebellum Press, 2018.
 Olson, Eric M., Stanley F. Slater, G. Tomas M. Hult, and Kai M. Olson. "The application of human resource
management policies within the marketing organization: The impact on business and marketing strategy
implementation." Industrial Marketing Management 69 (2018): 62-73.
 Moutinho, Luiz, and Alfonso Vargas-Sanchez, eds. Strategic Management in Tourism, CABI Tourism Texts. Cabi, 2018.
 Shaw, Stephen. Airline marketing and management. Routledge, 2016.
 Baker, Michael J. "What is marketing?." In The Marketing Book, pp. 25-42. Routledge, 2016.

Any questions?