Marketing Analysis and Strategies for Nestle Company Report

This report provides a comprehensive marketing analysis of Nestle, focusing on key aspects of its marketing strategies. It begins with an executive summary and a situation analysis, including a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats. The report then delves into Nestle's target market, product offerings, distribution channels, and pricing strategy. It further explores the company's marketing communication methods, marketing strategies, and marketing research practices. The report also discusses how to measure marketing results and concludes with an overview of the key findings and recommendations for Nestle's future marketing efforts. The analysis is supported by references to relevant academic sources.

Running Head: Marketing
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Contents
Executive Summary.....................................................................................................................................1
Situation analysis.........................................................................................................................................1
Strength...................................................................................................................................................2
Weaknesses.............................................................................................................................................2
Threats.....................................................................................................................................................2
Opportunities..........................................................................................................................................2
Target Market..............................................................................................................................................2
Product offering...........................................................................................................................................3
Distribution channel....................................................................................................................................3
Pricing Strategy............................................................................................................................................3
Marketing communication..........................................................................................................................3
Marketing strategies....................................................................................................................................3
Marketing Research.....................................................................................................................................3
Measuring Marketing results.......................................................................................................................4
Conclusion...................................................................................................................................................4

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Executive Summary
The main aim of the report is to give emphasis on the process of marketing. This report takes
into consideration SWOT analysis, segmentation and targeting to have a proper understanding of
the marketing concepts. The company that is considered for the report is Nestle. The report gives
the main emphasis on the concepts and principles related with marketing process.
Situation analysis
Situation analysis is used so that the strength, weakness, opportunity, and threat of the
organization can be analyzed properly. It is evaluated that it gives direct impact on the working
pattern of the organization. It is based on the internal strength, opportunities, threats and
weakness that are seen in the Nestle Company. In the current scenario, it is seen that the
company has a good image in the market and also there are various products that are offered by
the company to its customers. The company has a large market share that enhances the sales of
the product. Nestle introduces that products in the market that satisfy the needs and wants of the
consumers. The quality that is offered to the consumers is of high range that enhances the
satisfaction level of the consumers. The SWOT analysis of the company is discussed below.
Strength
Strength is essential for the company to survive in the market. Nestle is known as one of the
popular and renowned brand in the market. It offers quality services to the customer that gives
direct impact on enhancing the satisfaction level of the consumers. The company gives emphasis

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on individual branding that helps to aware the consumers about the product in the market. Nestle
has a good distribution channel that helps the consumers to avail the product and services in an
effective manner. The main advantage is that the company has a large workforce that helps the
company to attain the goals and objective in an effective manner (Babatunde & Adebisi, 2012).
Weaknesses
There are many weaknesses in the organizations. By taking into consideration the nestle
company it is analyzed that the company offers various brands under the same group that creates
a problem to manage the products in a proper manner. Another weakness that is analyzed is
related to the market share. It is seen that the company do not achieve the market share in many
areas that have also given impact on the profitability of the organization. The company need the
large market share so that the profitability can be attained in a proper manner (OLeary &
Spangler, 2016).
Threats
As it is analyzed that the threat is due to the high level of competition level in the market, the
high level of competition gives impact on the buying behavior of the consumers. Technological
change is also a factor that gives impact on the working pattern of the organization. The change
in the technology has created a threat to the company. If the company does not adopt advance
technology then it gives impact on the profitability of the organization. Food industries are
increasing day by day so the consumers have a variety of products that can be purchased and also
there are many substitutes available in the market (Appiah-Adu & Amoako, 2016).
Opportunities
Opportunities are measured as one of the external factors. There are various opportunities that
are available in the market, but it depends on the company that which one to grab. To distribute
the product in the market the company has a great opportunity to adopt proper distribution
channel so that the products can be easily available to the consumers. There are various
promotional techniques available in the market; the company should also conduct proper
promotional activity so that the consumer can get knowledge about the products. The company
should also focus on improving the labeling system, by which the consumer can get proper
nutritional information about the product (Just, Sığırcı & Wansink, 2014).

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Target Market
The company should give focus on targeting the consumers of all age groups so that the
company can easily attain the goals and objectives. The products that are offered by the company
should satisfy the needs and wants of the consumers.
Product offering
The company gives all types of beverages and food. The biggest brand of nestle is kit Kat,
Nescafe and Maggi. The company supports the families and the individual to make tastier and
healthier choice that is given by the products. By giving the products and services the company
can easily attract the consumers towards the products and can also compete with the competitors
in an effective manner (Izberk-Bilgin & Nakata, 2016).
Distribution channel
The company should take into consideration effective distribution channel so that the product
can be purchased easily by the consumers. If there is no proper distribution channel then it can
give negative impact on the profitability of the organization. The distribution channel is
beneficial for the organization as it helps to attain the goals and objectives of the organization
(Noton & Elberg, 2016).
Pricing Strategy
Nestle should provide the products at affordable price, so that very segment of the customers can
avail the product without giving another thought. The price should be low as compared to the
competitors (Nestle, 2013).
Marketing communication
It is seen that the company takes into consideration effective communication strategies like
advertising, sales promotion, and direct marketing. Nestle gives attractive advertisements that
induces the consumers to buy the product. Sales promotion is also a strategy that is given by the
consumers to enhance its sales in the market. By this, the customers get attracted towards the
product. Direct marketing is also a strategy that can help the company in the marketing of the
product (Lütkenhaus & de Freitas, 2016).

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Marketing strategies
The company should also adopt the personal selling strategy so that the products and services of
the company can be promoted in a proper way. The company should also give focus on giving
advertisements of different products so that the consumer can get knowledge about the products
and services that are introduced in the market. The company should also introduce the products
that give benefits to all the segments. The products that are offered should satisfy the needs and
wants of the consumers. Pricing strategy should also be adopted by the organization and the
product should be offered that are of low cost as compare to the competitors (Saluja & Mahajan,
2017).
Marketing Research
The market research should be conducted by every organization so that the proper position of the
company can be analyzed. Surveys, feedback and also reviews should be taken into
consideration, so that the exact position of the organization can be analyzed in a effective
manner. It is seen that if organization have effective marketing strategies then it can be easy to
attain the goals and objectives in a proper manner.
Measuring Marketing results
To measure the marketing results it is important to take into consideration right audience. It is
very essential to measure that to how many consumers the marketing is done. The marketer
should analyze these factors on daily basis (Singh & Uncles, 2016).
Conclusion
In this report, it is concluded that the company should take proper measures so that the growth
can be attained. The product should be promoted in a proper way so that the profitability can be
enhanced of the consumers. The company should try to reduce the weakness that is prevailing so
that the operations of the company can be operated in a proper way. It is also seen that nestle
introduced many new products that can face a high level of competition, so to compete in the
market the rates should be nominal so that the consumers can purchase the product easily.

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References
Appiah-Adu, K., & Amoako, G. K. (2016). The execution of marketing strategies in a
developing economy: A case study of selected market leaders. African Journal of
Economic and Management Studies, 7(1), 9-29.
Babatunde, B. O., & Adebisi, A. O. (2012). Strategic Environmental Scanning and Organization
Performance in a Competitive Business Environment. Economic Insights-Trends &
Challenges, 64(1).
Izberk-Bilgin, E., & Nakata, C. C. (2016). A new look at faith-based marketing: The global halal
market. Business horizons, 59(3), 285-292.
Just, D. R., Sığırcı, Ö., & Wansink, B. (2014). Lower buffet prices lead to less taste
satisfaction. Journal of sensory studies, 29(5), 362-370.
Lütkenhaus, D., & de Freitas, M. N. (2016). Strategic management applied to the Six-Sigma
suitability appraisal for R&D in FMCG companies. Revista iPecege, 2(1), 80-99.
Nestle, M. (2013). Food politics: How the food industry influences nutrition and health (Vol. 3).
Univ of California Press.
Noton, C., & Elberg, A. (2016). Are supermarkets squeezing small suppliers? Evidence from
negotiated wholesale prices. The Economic Journal.

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OLeary, D., & Spangler, S. (2016). Monitoring and Mining Digital Media for Brand and
Reputation Information.
Saluja, N., & Mahajan, V. (2017). Profitability, Efficiency and Risk Analysis of Nestle India
Limited. Choice, 6(1).
Singh, J., & Uncles, M. (2016). Measuring the market performance of brands. The Routledge
Companion to Contemporary Brand Management, 13.