Impact of Marketing Strategies on the Rio 2016 Olympic Games Success

This presentation analyzes the marketing strategies employed during the Rio 2016 Olympic Games. It explores how companies like Claro, Embratel, Bradesco, and Nissan used the Olympics to promote their brands and achieve business goals. The presentation examines the roles of these organizations as sponsors and partners, highlighting their investments and the financial benefits they gained. It also provides a general overview of the IOC's role in supporting the Olympic Games, and the impact of marketing strategies on the overall success of the event. The presentation also highlights how the Olympic Games served as a beneficial means to achieve business goals.

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TRANSCRIPT FOR THE POWERPOINT PRESENTATION
Name of the Student
Name of the University
Author Note

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TRANSCRIPT FOR THE POWERPOINT PRESENTATION
SLIDE ONE
Olympic Games has always been a medium through which the organizations always
wanted to advertise about their own company and their products. This year the Olympic games
has been held in Brazil. Rio Olympics 2016 was a successful event and like everywhere there
were great amount of organization partners of the same. There were some big organization
partners like, IOC, Bradesco, Nissan, Claro and Embretel (Fairfield-Sonn and James 2017).
SLIDE TWO
The main organizational partners of the Rio 2016 Olympic Games are Claro, Embretel,
Bradesco, Nissan, MCDONALD (Mcdonalds.com.br/ 2017). The main organization that
supports the Olympic Games is International Olympic Committee (IOC) (Millington, Rob, and
Simon Darnell 2014). The mission of the organization is to support the Olympic Games
throughout. The vision of the organization always has been to promote the sports and athletes
worldwide. It is one of the oldest organizations and is a non-profitable and non-governmental
body. It invests the ninety percent of the profit in Olympic Games. It strictly aims at the
promotion of the sports worldwide and in turn, it receives huge revenue from the same. The head
office of it is situated in Switzerland. It also heads at the equality of all genders as the
participants of the game are both male and female (Olympic.org/the-ioc 2017).
SLIDE THREE
Claro has been one o the leading wireless internet service providers in America. Claro is inviting
the mass to subscribe and watch the Olympics through their internets and promote the same.
Claro made a lot of financial benefit from their investment. Until today, Claro is successfully
sponsoring in the Olympic Games (Claro.com.br 2017).

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TRANSCRIPT FOR THE POWERPOINT PRESENTATION
SLIDE FOUR
Embratel points out the services it has provided to the different games held in the Olympics,
including enhancement of Rio’s optical fiber system and providing SIM cards to all the
participants in the game and different workers of the Rio 2016 committee. It has promoted the
game and gained a good position in the market.
SLIDE FIVE
Bradesco has remained as one of the organizing committee sponsor of Rio Olympics 2016. It has
been able to do a lot of profit through the advertisement and hence continues to be the sponsor.
SLIDE SIX
Nissan motor company is a car-manufacturing brand, which manufactures cars under the name of
Nissan. The company has more models like Datsun. They invested in the Rio Olympics 2016,
which was held in Brazil. After their investment, they were able to make much profit from this.
The Olympic Games served as a beneficial means to achieve their business goals.