Marketing Project Plan: Strategies, Impact on Sales & Profitability

This project plan provides a comprehensive overview of marketing, focusing on its significance in enhancing organizational performance and increasing profitability. The plan outlines the research aims and objectives, including understanding the concept of marketing, analyzing its importance in improving organizational activities, determining the impact of marketing practices on sales and profitability, and evaluating different marketing strategies. The project will utilize primary and secondary data collection methods to achieve these objectives. A detailed timescale is provided, outlining tasks such as developing aims and objectives, collecting and analyzing data, and formulating findings and conclusions. The project's progress will be evaluated by comparing actual performance against established goals, ensuring corrective measures are taken if needed. This plan serves as a roadmap for a thorough investigation into the multifaceted role of marketing within an organization.

PROJECT PLAN

Table of Contents
INTRODUCTION 3
NEEDS/PROBLEMS/ QUESTIONS 3
PROJECT AIM & OBJECTIVES 3
HOW THE OBJECTIVES WILL BE ACHIEVED / HOW YOU WILL DELIVER THE PROJECT 3
TIMESCALES 4
EVALUATION 4
References 5

Introduction
This report includes the project proposal on the topic of marketing in order to determine different
aspects of marketing. It has been analyzed that marketing is one of the essential part of business that
assist in successfully performing business practices and attaining desired goals. In this report a
proper proposal has been developed along with the aims and objectives of the research. In this
research problem and question has been identified as well as time scale with the information of task
and time duration has been determined.
Needs/Problems/ Questions
 What is the concept of marketing.
 What are the importance of marketing on improving organizational activities and practices.
 What are impact of marketing practices on increasing sales and profitability of business.
 What are different strategies of marketing that assist organization in attaining desired goals.
Project Aim & Objectives
Aims of this research is to investigate the significance of marketing practices on enhancing
organization as well as increasing profitability.
Research objective
 To gain understanding about the concept of marketing.
 To analyze the importance of marketing on improving organizational activities and
practices.
 To determine impact of marketing practices on increasing sales and profitability of business.
 To evaluate different strategies of marketing that assist organization in attaining desired
goals.
How the Objectives will be achieved / How you will deliver the project
In this research objectives could be accomplished by collecting and analyzing information form
primary and secondary data. This will assist researcher to determine different aspects and elements
in order to successfully attain desired goals. Primary and secondary methods of data collection is
very effective in order to determine right and appropriate information about the topic.

Timescales
It is essential for a researcher to develop a proper time scale that will includes information about the
task to be done along with the time duration which is required for performing researcher practices.
It is important that researcher is considering right and accurate time duration for successfully
completion of the task.
Description of Work Start and End Dates
Phase One
Task 1 Developing aims and objective 1 Oct – 10 Oct
Task 2 Collecting data 11 Oct – 25 Oct
Phase Two
Task 1 Analysis of collected data 26 Oct - 10 Dec
Task 2 Finding and conclusion 11 Dec – 20 Dec
Evaluation
In order to evaluate the progress of the project in the end researcher needs to compare actual
performance with the established goals of the researcher. This will assist in providing right and
accurate information about the task to be done by researcher as well as effectively conducting
research practices. Evaluation method assist researcher to determine if any corrective measures
needs to be taken by researcher.

References
Kotler, P., Keller, K.L., Ang, S.H., Tan, C.T. and Leong, S.M., 2021. Marketing management: an
Asian perspective.
Pride, W.M. and Ferrell, O.C., 2021. Foundations of marketing. Cengage Learning.
Berkowitz, E.N., 2021. Essentials of health care marketing. Jones & Bartlett Learning.
East, R., Singh, J., Wright, M. and Vanhuele, M., 2021. Consumer behaviour: Applications in
marketing. Sage.
Evans, D., Bratton, S. and McKee, J., 2021. Social media marketing. AG Printing & Publishing.