Marketing Strategies and Product Life Cycle Analysis Report

This report provides a comprehensive analysis of marketing strategies across different product life cycle stages, using hypothetical examples from sectors like retail fashion and nuclear power generation. It contrasts the introduction, growth, maturity, and decline stages in these sectors, highlighting how marketing approaches must adapt. The report also explores value propositions for a car manufacturer offering electric and hybrid vehicles, emphasizing factors like sales, cost, and risk management. Furthermore, it examines various communication channels, such as face-to-face conversations and email, used by businesses like Bella handbag designers and Crescent soups to enhance customer engagement. The analysis underscores the importance of understanding product life cycles and tailoring marketing strategies to maximize success in diverse industries. Desklib offers this and many more solved assignments for students.

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PRODUCT LIFE CYCLE...............................................................................................................3
Introduction stage........................................................................................................................3
Growth stage................................................................................................................................4
Maturity stage..............................................................................................................................4
Decline stage................................................................................................................................5
VALUE PROPOSITIONS...............................................................................................................5
DIFFERENT TYPES OF COMMUNICATION CHANNELS......................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
There are certain activities that are being taken care about organisation in order to emphasize
upon the products as well as the services. Marketing refers to those prospects where the
organisation usually take up initiations in order to promote their stuff such that people can get to
understand what the company is actually dealing with. In this present world where there is a
heavy pace of development and all the businesses are running towards growth prospects and
therefore marketing plays a major role (Hanson and Kalyanam, 2020). Businesses industries and
many other organisations operating in various sectors are preparing marketing to be one of the
most spectacular entity that will directly move customers towards the organisation regardless of
whatever kind of entity they belong to. In order to marketing to certain aspects that will draw the
mind of customer, it plays one of the prominent roles in inhibiting the choices and to change the
state of mind that the customer is into. This report deals with marketing and the prominent
components that are a part of marketing. Certain companies are added in order to depict the
choices of marketing and how far they are driving their state and nature through the entity of
marketing.
PRODUCT LIFE CYCLE
Product life cycle is determined to be one of those entities in which the entire mechanism that is
involved right from the manufacture of product till the onset of its entrance into market is
depicted. Marketplace is full of opportunities and therefore product life cycle is very important
for the organisation in order to describe different stages of enhancement of product. there are
certain stages in this product life cycle and but with regard to two of the organisations is as
follows:
Introduction stage
In this particular stage there are certain prospects that are involved where the organisation Marks
and Spencer is in to bring about the clothing and fashion into existence. In this particular stage
there is a significant start is marked over bringing about the customer perceptions and therefore
in this regard the organisation Marks and Spencer was more towards introducing their choices of
clothing that would fit the industry (Deepak and Jeyakumar, 2019). There were certain trial that
are associated with introduction stage of the product life cycle and that will either be a boon or a
bane for the organisation. Based on this particular entity it can move a head or decline the kind
of fashion that is being inherited.

The ancient nuclear plant in United Kingdom which is the United Kingdom atomic energy
authority which was established in 1954 was also marked to be one of the oldest nuclear
electricity generating plant. The product life cycle that is in regard to this particular plant was to
bring about the existence of various advancements in the power generations and in the
introduction stage it has technically evolved as one of the complex projects. Identifying the
different innovation programs that will bring about efficient supply of power by not wasting the
resources is one of the most prominent feature in the introduction stage.
Growth stage
Marks and Spencer in this particular growth stage will evolve as a dynamite by continuing its
measures to meet the needs of customers. The major focus of the fashion industry is towards the
sales and revenue and that will exponentially determine the position of the organisation from the
take off point. To swim across the atrocities and to win over the competition the organisation
introduces the prospect of various fashionable entities that are new to the industry (Appel and
et.al, 2020).
The nuclear power plant in the growth stage will focus upon the definite set of areas that are
likely to be incorporated and will have to be efficiently supplied with electricity. This can be
done upon analysing the various factors that are the constitutions of customer need. The costs
that are associated with the production of electricity will determine the capacity of the nuclear
plant. Although there is not much competition with regard to this particular industry since it is
the oldest nuclear plant at there are certain speculations with the pricing strategy and that will
derive the user approach.
Maturity stage
Marks and Spencer in the maturity stage will focus more on the sales and growth of the product.
For this the organisation usually targets promotional activities like that of preaching people
within the boundaries of its organisational activities. Through this promotion it can attend a good
customer base and a brand loyalty which is important for the organisation to move ahead with
strategies and development.
In the maturity stage the nuclear plant United Kingdom atomic energy authority focus upon the
chemical compositions that are to be involved into bringing about the efficient supply of
electricity (Fahy and Jobber, 2019). This is a probable approach where people can get to
understand the liabilities that are a part of plant inception. To attain a good amount of customer

reviews the organisation is more into developing its standard and typical strategies that will bring
about a variance in the pricing strategy as well as the operating of electricity. Upon this
inhibition the organisation is successfully moving ahead with development.
Decline stage
The decline stage with regard to Marks and Spencer will be in terms of its sales. There will be a
kind of loss that is generated with regard to the fall in sales and that will also affect the profitable
standards of the organisation. This might be because of the organisational marketing entities that
are not being carefully handled for the distribution channels that was slowly eradicating.
For the nuclear power plant the profitability standard decreases with a less innovative
mechanism in order to maximize the supply of electricity. There are also certain distribution
channels that will focus upon bringing electricity towards the customers and that might not be
efficiently handled. This usually contributes for the decline stage of the organisation where the
potential up to which it has arrived as one of the biggest concept will therefore be produced
(Bala and Verma, 2018). The operator or the sub contractor that is in charge of dealing with
retaining the user interface will have to focus upon maximization of the life cycle of the
organisation.
VALUE PROPOSITIONS
The value proposition in terms of the automobile industry will usually revolve around how far
the organisation is specialised in bringing about the product features. The manufacturers that are
highly specialised in bringing about the right model into existence will have to derive their
means upon increasing the sales. Their point of criteria will actually have to focus more upon
printing about the customer perceptions and batteries when there will be a unique pattern that is
followed in terms of purchasing the products. Working closely with customers and their
inceptions the organisation can bring about proper results (Jarek and Mazurek, 2019). Since the
car manufacturers are there have to be more innovative and the automobile industry is into bring
about creativity into existence therefore there are certain prospects that will have to be achieved
in maintaining the value propositions. There are number of challenges that are being faced by the
automobile industry and that can probably be eradicated based on the supply chain analysis of
the organisation. There will have to be a flexibility in order to maintain the demands of
customers and that is when the organisational performance can be derived. The value proposition
of the organisation is entirely based on the factors like more sales lower cost and risk managed.

The Bentley company which is the largest car manufacturers follow these three necessary points
that are usually resulting up on integrated choices in the organisation. Their focus upon more
sales is inhibited by the fact that the organisation focuses upon a satisfying the needs of
customers. Their promotional activities are also so valued such that the good customer base that
will have to be attained is therefore gratified (Alalwan and et.al, 2017). Cost mechanism are also
highly demand bill and they are taken care about in the organisation. The pricing strategy of the
organisation will have to be a spectacular approach in determining the loyal customer base.
Offering different product offers that are in regard to cars will eventually focus upon increasing
the value of the organisation. The risk that is associated with the vehicles that are being
manufactured will have to be identified and have to be provided with the right amount of
solutions that will reduce the impact and provide safety to the customers. Enhancement of safety
is one of the important formulation while dealing with the perception of customers because most
of the customers usually derived their choices from how far the risk is being managed with
regard to the vehicles. Taking care about these decisions can bring about the development into
existence. Value proposition is a continuous innovation program that can only be derived by the
components that are introduced in the organisation. The unique solutions that can result up on
comprehensive effect which are put forth by the organisation will bring about the optimised
choices and the solutions can be cherishing.
DIFFERENT TYPES OF COMMUNICATION CHANNELS
Communication channels are important in order to derive the collaboration as well as the team
work that the organisation is usually dealing with (Malhotra and et.al, 2017). Communication
will also put the organisation into the customer approach and therefore good amount of customer
base can also be achieved. The organisations that are dealing with the communication channels
will have to focus on the modes and medium that are necessary in order to receive the
information. There are a number of communication channels that will fall in regard to increasing
the maximization of the product as well as the interactions of the customers. They range from
moderate to complex and therefore these are derived by the methods and mechanism that are
oriented. Few of the communication channels that fall in regard to the organisations are the
sectors that are being derived are as follows:
Face to face conversations: the lady handbag designer Bella is more towards bringing about the
communication into existence with the face-to-face conversations. They are more towards

bringing about the approach of the designs as well as to understand the better ideology of the
customers in deriving the designs they prefer face-to-face conversations to be the immediate
mode of communication. This will also bring about the fats and fats that are related to customers
such that their products can be of proper finishing.
The Crescent soups which is one of the spectacular approach in deriving the delicious soups that
are being developed by the organisation will prefer channel like face-to-face conversation. This
is because the customer ideas as well as their tastes can be known in a better term once they are
into face-to-face conversations with them (Dash and et.al, 2021). This will also impact the
cooking style of the shapes and also increases interaction among the customers and the
organisation.
Emails: the organisation Bella is more into deriving the standard of communication through
email. email is one of the electronic generated mail that is useful in bringing about the offers to
customers. This can also be an immediate communication with regard to customers as well as the
kind of approaches that are being invited in the organisation can easily be known to customers.
Their offers and the new designs that they are introducing in the organisation are eventually
carried to customers which brought about a good communication between customers and the
channel.
The organisation Crescent soups is also more into staying in contact with customers through
emails. The new dishes are the recipes that are in regard to bring about or developing the soup is
being conveyed to customers. Various kinds of offers that fall as the seasonal offers are also
conveyed to the customers such that an interaction or a proper communication channel can
therefore be gratified.
Blogs: the organisation Bella usually describes its products through the small blogs that are
created in its website or on the social media walls. Through blogs, the organisation is always in
communication with its customers and the perception that are in regard to organisation in
bringing about the choices of designs of handbags is also properly maintained.
The organisation Crescent soup describe the favourable recipes that are being developed by the
professional steps through the block criteria. Their blogs are such that they maintain proper
information that is in regard to developing the choices of organisation. blog play a major role in
the organisation upliftment because it acts as a proper communication channel and will also
gratify the customers along with their queries.

Written documents: the return documents that are in regard to the organisation Bella which is a
handbag designer is the brochure (Ali and Anwar, 2021). The brochure of the organisation is so
very well equipped that it has a product catalogue that will bring about various designs that the
organisation is usually dealing with. The customers can eventually pick from the list of designs
that are being put forth in the brochure.
The organisation Crescent soap maintains a menu card that will highlight the choices of the
customers. The kind of recipes that the organisation is usually dealing with our all inhibited in
the menu card and that will act as a proper communication channel through which the customers
can pick their choice.
CONCLUSION
The entire report concludes upon highlighting the aspects of marketing. through this report one
can easily understand the appropriate terminology that is being put forth in order to explain the
prospect of marketing. The product life cycle that will fall in regard to different organisations is
explained in this report. The stages of product life cycle which include introduction stage growth
stage maturity stage and decline stage are eventfully explained in this report. The value
propositions that are in regard to the organisation of automobile industry is explained with the
innovative techniques in this report. The flexibility in their maintenance of customer demands is
also put forth in this report. The different types of communication channels that will fall in
regard to organisational upliftment is explained on a better term with all the factors that are
included.

REFERENCES
Books and journals
Alalwan and et.al, 2017. Social media in marketing: A review and analysis of the existing
literature. Telematics and Informatics. 34(7). pp.1177-1190.
Ali and Anwar, 2021. The Effect of Marketing Culture Aspects of Healthcare Care on Marketing
Creativity. Ali, BJ, & Anwar, G.(2021). The Effect of Marketing Culture Aspects of
Healthcare Care on Marketing Creativity. International Journal of English Literature and
Social Sciences. 6(2). pp.171-182.
Appel and et.al, 2020. The future of social media in marketing. Journal of the Academy of
Marketing Science. 48(1). pp.79-95.
Bala and Verma, 2018. A critical review of digital marketing. M. Bala, D. Verma (2018). A
Critical Review of Digital Marketing. International Journal of Management, IT &
Engineering. 8(10). pp.321-339.
Dash and et.al, 2021. Marketing-to-Millennials: Marketing 4.0, customer satisfaction and
purchase intention. Journal of Business Research. 122. pp.608-620.
Deepak and Jeyakumar, 2019. Marketing management. Educreation Publishing.
Fahy and Jobber, 2019. EBOOK: Foundations of Marketing, 6e. McGraw Hill.
Hanson and Kalyanam, 2020. Internet marketing and e-commerce.(Student ed.).
Thomson/South-Western.
Jarek and Mazurek, 2019. MARKETING AND ARTIFICIAL INTELLIGENCE. Central
European Business Review. 8(2).
Malhotra and et.al, 2017. Marketing research: An applied approach. Pearson.
Online
Marketing: [Online]. Available through: < What is Marketing, and What's Its Purpose?
(hubspot.com) >
1

2