This report, designed for the MKT 113 Final Project Part I at Southern New Hampshire University, analyzes marketing strategies for a new product launch by a pet supply store. The report begins with a revised SWOT matrix, leveraging content from Milestone One, to explain how it can aid in product marketing. It then delves into the target market, providing demographic, psychographic, and geographic breakdowns, focusing on the segment most likely to purchase the new product and incorporating feedback from Milestone Two. The report identifies and describes the specific wants and needs of this target market segment, detailing how the new product will address these needs and incorporating further feedback from Milestone Two. Subsequently, the report recommends specific marketing strategies, outlining the 4 P's (price, place, promotion, and product) for each strategy. Finally, it identifies a marketing strategy to avoid, explaining the rationale and analyzing the 4 P's for this approach, and discusses potential improvements. The report concludes by summarizing the key points and offering a final perspective on the marketing approach.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
