Comprehensive Report on Red Bull's Marketing Strategies

This report provides a comprehensive overview of Red Bull's marketing strategies, focusing on the tactics that have contributed to its global success in the energy drink industry. The report delves into Red Bull's use of sports sponsorships, highlighting how the company aligns itself with thrilling and risky sports events to build brand recognition and connect with its target audience. It examines the company's robust social media presence, detailing its use of various platforms like YouTube, Twitter, and Instagram to engage with niche market segments and deliver compelling content. The report also explores Red Bull's publicity stunts and their impact on brand image and sales. Finally, it concludes with recommendations for further marketing advancements, such as mobile marketing and enhanced content marketing strategies, to maintain and grow its market position. This report is contributed to Desklib, a platform offering study resources like past papers and solved assignments.

Marketing
Marketing strategies of Red bull

Introduction
• The report reflects the details related to the vast success and
popularity of Red Bull which is one of the top energy drink
companies in the world.
• It defines the marketing strategies used by Red bull that have
facilitated the company to accomplish the secure spot in the
energy drink industry.

Overview of the company
• The company is popular for its energy drink, Red Bull which
was sold by Red Bull GmbH.
• Red Bull GmbH founded the company in the year 1984 with
headquarter in Fuschl am See, Austria.

Methods
• This report has been concluded by using the secondary data.
The secondary data has been collected from books,
newspaper articles, company’s website and other internet
sources.

Marketing strategies of Red
Bull
• Marketing is defined as
activities of the
business proposed to
promote and sell its
products and services.
It includes marketing
research and
advertising of the
company.

Promotion through sports
sponsorship
• Red Bull is well known for sponsoring risky sports event such
as free-ride mountain biking, skiing, cliff diving, skateboarding
etc.
• The strategy of the company is to tap the slogan into the
customer’s mind. The company’s slogan “Red Bull Gives You
Wings”, can be applied to the customer’s life when they take
part in such thrilling sports.

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• Red bull has sponsored several teams and athletes as well, as
a part of their promotion. It has endorsed famous athletes
such as Maya Gabeira, Max Verstappen, Philipp Schuster and
Marc Marque. Thus, this gives good exposure and publicity to
the company.

Use of social media accounts
• Red Bull has been generating multiple social media accounts
to provide to the niche market segments and audiences.
• It has social media accounts in all main social media websites
such as Twitter, Facebook and YouTube.

Different channels
• You tube- Company makes several sports based videos that
will allow the audience enjoy and share experience as
athletes. Along with this, they also release an appealing
narrative for the videos.
• Twitter- Red Bull ensures that it creates a pleasing presence
with their customers.
• Instagram- Red Bull’s Instagram page is well known for its
compelling captions for all of its pictures.

Content on social media
• An exclusive feature of Red Bull’s social media marketing
strategy is that, it confirms that the content on every social
media sites are different from one another.

Publicity Stunts
• Red Bull continuously tries to form a brand image in the minds
of its customers towards the brand.
• Company sets up eye catchy publicity stunts so that they can
generate hype and relate to its slogan “Red Bull Gives You
Wings”.

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• Currently, a stunt was conducted in which the company sent a
man 128,000 ft. above the earth and he was asked to free fall.
• The stunt had gained a lot of hype from the customers and
contributed in enhancing the sales of the company.