Report on Marketing and Brand Awareness at Regent College London

This report examines the marketing challenges faced by Regent College London, focusing on the critical issue of brand awareness. The report provides a comprehensive overview of the college's background, its target demographic, and the current problems associated with low brand visibility. It explores both primary and secondary research methods, including an analysis of digital brand campaigns and their impact on reaching potential students. The report recommends several solutions, including the implementation of digital marketing strategies using platforms like Twitter and Instagram, traditional marketing approaches, and the offering of scholarships and discounts. The expected outcomes include increased student enrollment and improved profitability. The report concludes with recommendations for course offerings and flexible educational services, emphasizing the importance of social media engagement and customer insights. The report also includes references to relevant academic sources.

Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Problem Statement......................................................................................................................3
Research......................................................................................................................................4
Solutions......................................................................................................................................5
Outcomes.....................................................................................................................................6
Handover.....................................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing Strategy covers out the business plan through which the companies or the
organisation try to promote there product or the services which are being given by them. This
helps out to increase the revenue and the people among the institution. A brand campaign, digital
marketing and many more are the method through which various work and the development of
the company can be attained. Brand campaign is mainly the method through which the product
or the company is being identified or differentiated from all other and this provides to generate
the companies image (Adel, Mahrous and Hammad, 2020). The organisation chosen for this
report is Regent college, London which is the educational institutions helps out to provide all the
essential functions and the benefits in learning. This report will further cover the methods,
remedies and the issues which are being faced by the institution so as to gain more students over
there.
MAIN BODY
Problem Statement
Background
The Regent College London, is a university in UK which is being established in 1984.
this college implicates to have maximum youngsters like the age of 18 to 35. and they try to
provide all the stimulative and the supporting learning areas and the environment. There are
several courses in this college and all of them are being designed to gain the opportunity for the
student to attain the collective community and also to gain support in all the working areas. The
focus on increasing the career of the students and also in developing all the nature and the
success of the fundamental college. This college have several branches, and they focus on
providing the modern classroom facilities and the computer suites in order to make the accurate
and the proper working of the students in the campus. This college mainly focus on the areas of
working and with that they improvised all the nature and the method through which the gain of
the employability and the eradicated opportunity for the students are being served.
The major issue which is being faced by this college is Brand Awareness, this is the most
important ,method for all the company and the organisations so as to make and increase the
values of the company. There has been attain that in all the mean time it creates a major impact
on all the areas and the students. Brand Awareness basically means the methods through which

the marketing of the particular company or the institution or product can be made so as to make
it well known among the people. This is mainly the key step through which the further brand
promotion and the other nature and recourse can be maintained. This helps out to make the
product distinct from all and also try to maintain the nature through which the working of the
company can be attained (Mothersbaugh, Hawkin and Kleiser, 2019).
The major problem faced by the Regent college, London is that they are not taking or
trying to reach out the customers throughput which they will there by tell the students that there
college attains the maximum facilitates for the students. In this method it is being seen that all
type natural and the variable area through which the functioning of the institution is being
maintained is the Brand awareness. It is proclaimed that all the larger section on the students will
have to be reach so that they will get to know about the importance and the specification which
this college is being providing to all.
Thus, Regent college has to maintain the Brand Awareness and this is important for all
the company and the students there by attain the maximum students to reach out in all the major
areas through which they will gain the maximum areas and the benefits. Students there by attain
all the technological and the placement facilities which are being given to all and thus it helps
out to maintain the important region to give the framework and the methods to cure all the areas
through brand awareness (Scheer, 2019).
Research
Mainly research is the method through which various information is being collected
about any area or the organisation and through that all the various details and the origin of theta
are is being analysed. There are mainly two kinds of research these are like Primary research and
the secondary research (Bairagi and Munot, 2019). In this the secondary research is mainly the
information which is being gained through the existing data. It mainly cover out all the materials
that are being published and all the nature through which the work is being attained. Such
research includes all the publishing materials, reports and the data through which the work and
the documents can be maintained (Daniel and Harland, 2017).
According to Megan Mahoney, Brand campaign is the method of helping and
communication about the product and the brand so that it will be visible to all the people and the
consumers. The main reason in the brand campaign is that it differentiate the brand or the image
of the company for all others. Among all this the major and the most important method through

which the campaign can be done is the digital brand campaign through this method all the
combinations and the online marketing of the company can be attained and there has to be
maintained the brand and the digital areas of working. It is mainly through internet and all the
device applications which helps out to gain maximum numbers of people in a minute. And it
implicates to maintain the competition of the own companies. Through all this method the major
role is that it frames out to maintain the image of the institution and also leads out to attain the
reasons and the areas of working (Kumar, 2018).
The main problems which the Regent college is being facing are because of the low
brand awareness they are like:
 students are not that aware about the facilities and the idea s of the institution.
 It has no major detailed area of knowledge that is being kept in it.
 The differentiated areas and the regions through which they are optimising the facilities
are not getting in the eyes of the students and the people.
The advantages which the Regent college will get through various Digital brand
campaign are:
 It helps out the college to connect with maximum youngsters as all of them are now
digitally and socially active.
 They can at any time maintain the features and the regular changes through which they
will help the students to gain the advancement.
 Through digital campaign the students can even communicate the college ad get the
direct information.
Thus, all such methods will there by helps out to maintain the brand image and also in the
growth of the company and there further changes through which they will gain the youngsters in
the college and maintain the initial nature and recourse (Dodds and Hess, 2020).
Solutions
From the secondary research conducted, it is recommended to Regent Group London that
the college can opt for the following solutions which are discussed below-
 The college can opt for digital brand campaign which involves executing the strategy of
marketing across all channels of digital medium where the customers can get engaged
with brand with the aim of improving the brand image of the company. Through this
campaign the college will be able to reach large audience so that it can create the brand

image in their eyes and promote its service. This solution is recommended to college after
conducting the secondary research as it carries many advantages for the Regent Group
London. The college will be able to target the right audience in short span of time ad will
also increase its customer loyalty with the frequent communication. From secondary
research, it is also identified that the college can use Instagram, twitter more than
Facebook as people are nowadays more active on twitter and Instagram as compared to
Facebook.
 The Regent Group London can opt for traditional marketing strategies such as
advertisement, using pamphlets and other mediums. Advertisements through newspapers
or radio will help in reaching limited audience, that too the parents and family as students
nowadays do not really waste time in reading newspaper rather they go on to swipe their
mobile applications. This solution is suggested because it is identified from secondary
research that it will help in solving the issue of marketing for college as it is the oldest
form of marketing strategy for companies. These will help in increasing the brand
awareness in the minds of parents.
 The college Regent Group London can use other marketing strategies such as offering
scholarships, discounts on fees and other strategies so that it can promote its brand image.
This solution is recommended to Regent Group London because scholarships will help in
attracting the excellent students who can help in further attracting the students and will
increase the standard of college by raising cut off percentage (Perreault, 2018).
Outcomes
From the above solutions recommended, the Regent Group London is mainly suggested
for the digital brand campaign where it will use twitter and Instagram for creating the brand
awareness in order to reach large audience in short period of time. By opting for this solution, the
college will be able to attract the millennials who will be convinced to take educational service
of the Regent group London. From this solution, the college will b able to solve its problem of
marketing which will in turn help it in increasing the college admissions, thereby increasing the
profitability of the college. The main problem of Regent Group London is to create the brand
awareness campaign for its institution. This can be done by firstly taking the customer insight
from the market research and after understanding their behaviour, the organisation must think of
offering such courses which are required by the students in today's era.

The college can offer new course either as full time or diploma so that it can attract
millennials. It can use email marketing and social media to create brand awareness and attract
large students.
Handover
From the above solution recommended, the client is required to come up with at least 5
new courses for the students which are currently in demand so that students can get attracted.
The college must also offer flexible services of education to students so that they can continue
their studies while working part time. This will help in attracting large range of students as
nowadays, people are in favour to continue their studies and job on parallel basis. The flexibility
in college timings and attendance can help in retaining large students and also attracting potential
students.
Moreover, the college must make frequent use of social media to regularly update the
customers with its new services so that they are retained for long time period. It must make
effective use of social media which will also benefit the Regent group London to stay in touch
with students and also help them in identifying the needs and demand of market.

CONCLUSION
From this above report it is concluded that marketing strategy plays a vital role in all the
organisation. In order to maintain the growth of the company and to frame more development in
the market the most important element is marketing. Brand Awareness covers to be the important
factor as it complies to attain the maximum area and the image of the product or the company to
be recognised among all. Furthermore it is also analysed that all the organisation in order to grow
and gain the maximum benefits and attention among the people has to follow certain strategies
and digital brand campaign is the stigma that outlines the major features through which the work
can be maintained and the companies or the institutions can be promoted.

REFERENCES
Books and Journals
Adel, H.M., Mahrous, A.A. and Hammad, R., 2020. Entrepreneurial marketing strategy,
institutional environment, and business performance of SMEs in Egypt. Journal of
Entrepreneurship in Emerging Economies.
Bairagi, V. and Munot, M.V. eds., 2019. Research methodology: A practical and scientific
approach. CRC Press.
Daniel, B.K. and Harland, T., 2017. Higher education research methodology: A step-by-step
guide to the research process. Routledge.
Dodds, S. and Hess, A.C., 2020. Adapting research methodology during COVID-19: lessons for
transformative service research. Journal of Service Management.
Kumar, R., 2018. Research methodology: A step-by-step guide for beginners. Sage.
Mothersbaugh, D.L., Hawkin, D.I. and Kleiser, S.B., 2019. Consumer behavior: Building
marketing strategy. McGraw-Hill Higher Education.
Perreault, W.D., 2018. Essentials of marketing. New York: Mc Graw Hill.
Scheer, L., 2019. Three challenging trends for marketing strategy–and B2B–doctoral education.
Journal of Business & Industrial Marketing.