Marketing Strategies Report: Candy Breakfast Objectives and Analysis

This report provides an analysis of the marketing strategies employed by Candy Breakfast. It begins by outlining their marketing objectives, which include providing a healthy and tasty product and building a socially responsible brand. The report then details the target market, focusing on working women and those seeking healthy breakfast options. The marketing mix is examined, covering product development (multigrain flour and cereals), pricing strategies, distribution channels (both online and in-store), and promotional activities, including social media marketing. The report also references the use of social media platforms such as Facebook and YouTube. The analysis is supported by references to relevant literature, including books and patent applications, demonstrating a comprehensive approach to understanding the marketing strategies of Candy Breakfast. The report highlights the importance of understanding the target audience and employing appropriate marketing strategies to achieve business objectives.

Task 4

Table of Contents
Task 4 ..........................................................................................................................................................3
References...................................................................................................................................................4

Task 4
Marketing objectives
To provide the healthy and Tasty product to the target customers
To build an image of a socially responsible brand.
Target markets-
Candy breakfast can target the working women and Home maker as their segment
attractiveness is high. They also target the young generation who needs oil free healthy
breakfast (Hsu. and et.al., Jian Mao Biotech Co Ltd, 2019).
Marketing mix
Product
Multigrain flour proportion can be provided to the consumers as they are business
oriented and do not have time. They also create cereals breakfast that able to satisfy
the needs of the consumer demand.
Price
To add the new value to the new breakfast which is out free and healthy. Then the
Candy Breakfast studies the opinion regarding the product price as well as finally they
implement a price that able to works for the consumers. It also generates profit to the
firm (Hsu. and et.al., Jian Mao Biotech Co Ltd, 2019).
Place
Candy breakfast has to analyses where the multigrain flour and cereals can be available
to the consumers. They can distribute breakfast directly to the consumers on the high
street as well as also available through online. They can shop the breakfast directly
from the smart phone app that can saves their times and directly get the breakfast at
their working places (English and et.al., 2018).
Promotion
Candy breakfast wants to enhance their sales as they target the working women who
are unable to make breakfast. For that they can do promotion with the help of the local
newspaper as well as from social sites such as Facebook ,YouTube (Hsu. and et.al.,
Jian Mao Biotech Co Ltd, 2019).

Marketing strategies
 Candy breakfast uses the social media marketing strategies. Such as Facebook
and you tube.
 They also use packaging of the product strategies that start with the logo of the
candy breakfast that highlights the courage of the working women.
References
Books and Author
English, B.F., Economics, B.A., Accounting, C., Malayalam, B.A., Utharagattam, M.K.
and Sahithyam III, M.M., 2018. III SEMESTER.
Hsu, C.L., Chen, Y.J., Huang, S.C., Lo, J.L. and Kou, K.S., Jian Mao Biotech Co Ltd,
2019. Process and apparatus of producing beverge. U.S. Patent Application
16/427,343.