Sight Service: An Audit of Marketing Strategies and Recommendations

This report provides a comprehensive audit of the marketing strategies employed by Sight Service, a voluntary organization dedicated to supporting visually impaired individuals. The analysis begins with an introduction to marketing strategies and their importance for organizational success. It then delves into an audit of Sight Service's current marketing approaches, including an examination of its positioning, SWOT analysis, PESTLE analysis, marketing mix, and BCG matrix. The report also provides statistics on the UK voluntary sector, highlighting key factors and practices. Furthermore, it offers recommendations for improving Sight Service's fundraising efforts, emphasizing the importance of engaging with the target audience and making the organization's website more welcoming. The conclusion summarizes the findings and reinforces the significance of effective marketing in achieving the organization's goals. The report is completed with a list of references including books and journals.