Analysis of Promotional Campaigns in Travel and Tourism Marketing

This report delves into the marketing strategies and promotional campaigns within the travel and tourism industry. It highlights the importance of public relations in creating awareness and the use of integrated promotional campaigns, including digital marketing and direct marketing, to reach a wider audience. The report discusses the promotional mix, including advertising, direct marketing, personal selling, and sales promotion, and how these elements contribute to influencing customer purchasing behavior. It also examines the strategies employed by companies like First Choice, emphasizing the importance of understanding customer needs and wants to effectively promote their services and products. The report provides an overview of how companies in the tourism sector are using various marketing techniques to enhance their brand presence and attract customers. This includes an analysis of how First Choice is using marketing campaigns to provide unique experiences and attract customers through social interaction.

MARKETING IN TARVEL AND TOURISM
INTRODUCTION
This kind of sector is considered as one of the effective
and crucial business process which contribute within high
manner. This sector has been attaining growth in rapid
manner and thus has been providing growth. There are
various kind of factors which has the potential of affecting
the process of purchasing along with buying pattern of
visitors.
Public relations: Awareness is being created for the
product within public sector for various channels of
communication.
Direct marketing:Techniques are being utilised for
communicating with customers.
PROMOTIONAL MIX
Mainly there are five main and essential aspect of
promotional mix which are being described below:
• Advertising:This kind of technique mainly helps in
promoting for various products and services and that can
be done with the help of sponsor which can in turn
affectively recognise the course of action and thus can be
adopted by company.
• Personal selling:This kind of technique will help in
promoting activities and thus customer can be motivated
for purchasing product for face to face communication.
• Sales promotion:Efforts are being made for
enhancing the ratio of sales with the help of discount and
contests.
PROMOTIONAL CAMPAIGN
Integrated promotional campaign can be stated as
process by which various kind of activities like
direct marketing, promotion digitally,email along
with various stages of promotional activities. It
should be ensured by company so that message
can be reached for various kind of people. There
has been announcement made by First Choice that
multi billion dollar marketing campaign will be
launched in order to improve the features of
services of company along with management for
communicating with the same. There is the logo
which has been adopted with the purpose of
motivating high number of travellers. Main focus
of company is on giving out unique experience to
customers along with creating appeal for taking
part in Journey of Turkey and Spain. There are
various kind of social interaction for informing
and thus acquire large number of customers.
There is the message of First choice that they
should maintain focus on influencing large
amount of customers and in order to provide them
help needs and wants should be identified in
effective manner. In order to improve the
effectiveness of promotion process.