Report on Marketing Challenges and Solutions in Travel & Tourism

This report provides an overview of marketing in the travel and tourism industry, with a specific focus on Morocco. It identifies and analyzes key issues within the marketing mix, emphasizing the importance of each element in delivering quality products and services to customers. The report also delves into the concept of a tourism product, classifying it into primary and secondary components, with primary goods representing the core offering and secondary goods encompassing various holiday packages. Furthermore, the report references relevant academic sources to support its findings and conclusions, highlighting the role of marketing in meeting customer needs and driving profitability within the travel and tourism sector. Desklib provides access to this and other solved assignments for students.

(TASK 3)
MARKETING IN
TRAVEL AND
TOURISM

COVER CONTENT
 Introduction
 Issue in marketing mix
 Importance of marketing mix
 Concept of tourism product
 Conclusion
 References

Travel and tourism (Morocco)

INTRODUCTION
Marketing is about identifying and
anticipating the needs and wants of a potential
market of buyers. Then fulfilling those
requires in order to create high profit. Travel
and tourism industry must interpret demands
of their customers.

Issues in marketing mix
Marketing mix determine as a combination of
place, product, price and other elements. All
components has their own disadvantages and
advantages in different company.

Marketing mix

Importance of marketing mix
Marketing mix is very important in the every
sector. They have many elements which
support firm to produce best quality product
and services to the company. Product help to
make best quality which is provide by the
customers.

Concept of Tourism product
Sum of the product will be classified into 2 part such as
secondary and primary goods. Primary are define the core
product and second one is identify the various packages of
holiday which an industry provides to its buyers.

CONCLUSION
From the above report it can be determined the
various marketing concept in the travel and
tourism industry. In this file there are many
tools and technique's such as marketing mix
and communication channel.

REFERENCES
Burgess, L., Parish, B. and Alcock, C., 2011. To
what extent are regional tourism organisations
(RTOs) in Australia leveraging the benefits of
web technology for destination marketing and
ECommerce?. Electronic commerce research.
11(3). pp.341-355.
Dickinson, J. E., Lumsdon, L. M. and Robbins, D.,
2011. Slow travel: Issues for tourism and
climate change. Journal of Sustainable
Tourism. 19(3). pp.281-300.
Gertner, D., 2011. Unfolding and configuring two
decades of research and publications on place
marketing and place branding. Place Branding
and Public Diplomacy. 7(2). pp.91-106.

THANK-YOU