This report provides a detailed analysis of Virgin Media's marketing strategies and promotional activities. The introduction highlights the importance of marketing and the four Ps. Task 1 introduces Virgin Media, its services, market share, and subsidiaries, followed by an in-depth examination of its promotional mix, including advertising through various media, direct marketing via mail, sales promotions such as discounts and offers, sponsorships, social media marketing, and website strategies. The report also explores Virgin Media's demographic segmentation and targeting approaches. Task 2 analyzes the AIDA model and the application of above-the-line and below-the-line marketing techniques. The report concludes with a summary of the key findings and references to the sources used.
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