An Analysis of Marketing Strategies for Woolworths Supermarkets

This report examines the marketing strategies employed by Woolworths Supermarkets, focusing on consumer behavior and the impact of word-of-mouth (WOM) marketing. It highlights the role of social density in WOM and the increasing influence of online platforms. The report discusses Woolworths' new product launches, including sustainable dairy initiatives, grocery delivery services, and media business ventures. Recommendations include increased emphasis on online and social media promotion and leveraging WOM strategies. The report references academic research on consumer behavior and marketing, as well as Woolworths' official media resources.

MARKETING CONSUMER
BEHAVIOR
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

EMPIRICAL STUDIES AND FINDINGS
 The development of the different kinds of new and advanced technologies
has been the main reason for the increase in the amount of the word of
mouth.
 The Word of Mouth generally occurs in the places where the sharer is
surrounded by others.
 Consumers have developed a new trend of posting their daily sales pattern
and displaying the items that they have just bought.

EMPIRICAL STUDIES AND FINDINGS
This kind of activities is the main reason behind the creation of
a buzz.
The research by Consiglio, De Angelis & Costabile (2018)
thoroughly studies the effect of crowdedness on the likelihood
of any kind of matter related to the share of the information.

EMPIRICAL STUDIES AND FINDINGS
 The people who are thought to be in less crowed places are less in control
of them.
 When individuals perceive that their personal control is threatened, they are
likely to engage in behaviors aimed at restoring it Consiglio, De Angelis &
Costabile (2018), and engaging in WOM may be one means for individuals
to reaffirm their sense of control.

BACKGROUND OF WOOLWORTHS
Woolworths Supermarkets is an Australian based Supermarket
store chain. Headquartered in New South Wales of Australia,
the company has been in the market for close to 100 years.
It is the largest such store in Australia and one of the largest
such stores around the globe.

NEW PRODUCTS OF 2019
Different kinds of products have been launched by Woolworths in
2019 (Phillipov, 2019).Some of the exclusive products for
Woolworths in 2019 season are as follows;
Sustainable Dairy initiatives
Launch of free supplier application
Grocery Delivery Services at home
Stand Alone Media Business

RECOMMENDATIONS
Some of the major recommendations for Woolworths are as follows;
 More stress on online and social media promotion
 Word of Mouth engagement can be one of the best such strategies for
Woolworths
 Grocery Delivery services can be made online to ensure success

REFERENCES
Consiglio, I., De Angelis, M., & Costabile, M. (2018). The Effect of Social
Density on Word of Mouth. Journal of Consumer Research, 45(3), 511-
528.
(2019). Retrieved from http
://www.acrwebsite.org/volumes/v43/acr_vol43_1019610.pdf
MediaWoolworthsGroup.(2019).Retrievedfromhttps://
www.woolworthsgroup.com.au/page/media
Phillipov, M. (2019). Supermarkets, television cooking shows, and
integrated advertising: New approaches to strategic marketing and
consumer engagement. In Case Studies in Food Retailing and
Distribution (pp. 255-265). Woodhead Publishing.
van Ryn, L. (2019). Michelle Phillipov: Media and food industries: the
new politics of food. Agriculture and Human Values, 1-2.