Expanding XXX's Market Share in China: Marketing Strategies

This project examines the application of various marketing strategies for XXX, a leading oil and gas company, to expand its market share within China. It explores digital marketing, customer relationship marketing (CRM), and cause marketing techniques. The research incorporates a survey of 50 Chinese respondents to understand the target market's perception of different marketing approaches. The project includes an overview of digital marketing theories, CRM principles, and cause marketing concepts. It details the research methodology, including research philosophy, approach, design, strategy, sampling, data collection, and analysis methods. Descriptive and inferential statistics are used to analyze survey data, and the findings are discussed in relation to case studies. The project concludes with recommendations for XXX to optimize its marketing efforts in the Chinese market.