Social Media Marketing Strategy Development for Allplants Products

This presentation provides a comprehensive overview of a social media marketing strategy designed for Allplants, a company specializing in plant-based products. The strategy focuses on leveraging social networking sites to build brand awareness and engage with potential and existing consumers through personalized advertisements and recommendations. Key objectives include developing brand awareness, increasing social communication, and strengthening engagement strategies through excellent content, videos, and social commerce. The presentation details the process of content creation, critical analysis of competition and audience, and monitoring the strategy's success using tools like Hootsuite Streams and Google Alerts. It also emphasizes the importance of tracking metrics such as likes, comments, shares, clicks, impressions, and reach to evaluate customer engagement and the effectiveness of the social media campaign. The ultimate goal is to promote plant-based products to a massive audience, improve customer service, and drive conversions through engaging and relevant content.

Contents
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This marketing strategy uses social networking sites for creating brand awareness and
communicating effectively with potential as well as existing consumers. It is essentially used by
organisations to target specific set of consumers by creating personalised advertisements as well
as recommendations for them.
This project highlights the development of social media strategy which is based on client’s needs
and market research. This project also outlines social media plan for chosen company for
promoting plant-based products of chosen company.
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Whereas, user research is concerned with creating features for a specific group of consumers. For
example, with the help of this Allplants can produce products as per the different needs of
consumers. Aims and objectives of social media strategy in relevance to Allplants are discussed
below:
Develop brand awareness- Brand differentiation helps an organisation in influencing their
existing as well as potential consumers. It can be assessed by number of actions such as social
insights and target audience. In relevance to Allplants, managers want to enhance their social
media strategy as it aids them in position their brand effectively in market.
Increase in size of social communication- Through efficient market research, managers of
Allplants aims to increase their social interactions with consumers. These can be done by
organising seminars on health diets and analysing visit of consumers on their social media
handle. With the help of this practice they can promote their plant-based products to a large
number of consumers.
Strengthen engagement strategies- Managers of Allplants aims to increase customer
engagement towards their brand. To attain this objective, Allplants can deal with other
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influencers who are well known on social media platforms and have an ample number of
followers. This help them to reach their brand to massive number of potential buyers.
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Use of excellent content- There are many brands which uses social media as a tool for
advertising and marketing their products or services. It is desirable for media managers of Bloom
to hire content creators for creating an engaging content in order to promote plant-based eating
products of Allplants. Engaging content helps people to remember the brand for a long time
which helps in enhancing differentiation of it.
Can create deeper connections with videos- Media managers of Bloom can use video content in
order to create deeper connections with audience of Allplants. For example they can make use of
YouTube, Instagram for posting their videos telling the benefits of plant-based products.
Include social commerce- Managers of Bloom can analyse social network influence for tracking
people's perceptions and buying patterns. This practice can help Allplants in engaging more
customers towards their brand. For example, buyers can get testimonials of other customers
which helps them to determine their purchasing decision.
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Content creation- At this phase, managers of Bloom hires content creators or collaborate with
social media influencers which helps Allplants in reaching massive number of potential buyers.
Content should be engaging and unique as there are many brands in UK which offers frozen and
plant-based products.
Critical analysis of competition and audience- In order to make social media strategy
successful, it is desirable for media managers of Bloom to perform critical analysis of
competitors and targeted audience in respect to Allplants. As competitor analysis is helpful in
understanding marketing strategy of rivals present in industry. It is needed to overlook audience's
comment, like and share pattern on social media platforms such as Facebook, Instagram etc. For
searching of key phrases used in social media, Hootsuite Streams can be used.
Monitoring the strategy- At this phase, strategy is monitored in terms of its success. This
success or performance can be measured through engagement of consumers towards social
media platform of Allplants. For effective implementation of strategy, media managers should
look for any imposter or fake accounts in the disguise in the name of Allplants. They can use
Google Alerts which helps them by providing notifications of people engagement in real time.
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Hootsuite streams is justified to use as it helps managers of Allplants in monitoring their
activities of their all accounts and engagement of audience. It assists in adding all social media
accounts at one place such as Instagram, Facebook, YouTube and many other. It provides
information about audience engagement in an analytical manner.
Social media platforms- These comprises of social media sites such as Facebook, Instagram,
YouTube and many more. As people explores these sites in free time as well as use them for
shopping. It is likely that it helps Allplants in increasing their sales and customer engagement.
Google Alerts- This tool helps managers of Allplants as it sends notifications to users when
organisation post something new on their social sites. It is justified to use this as it assists in
monitoring users activities in order to provide them accurate recommendations for products.
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It is desirable for managers to Allplants to develop their twitter handles by posting relevant
content and set an objective of getting 100 more likes on Twitter.
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It is desirable for managers of Allplants to start using you tube as a resource for performing their
marketing activities effectively.
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