Marketing Report: External Analysis, Strategies, and Conclusion

This marketing report delves into the strategic aspects of marketing, crucial for organizations across various industries. It emphasizes the importance of reaching customers and expanding the customer base, with a focus on the pharmaceutical sector's digital service initiatives. The external analysis highlights the advantages of online platforms, instant messaging for customer service, targeted staff alerts, and collaboration. It also covers the internal strengths, such as medicine information access, prescription uploads, and hospital network connections. The report concludes with a summary of the key marketing strategies and the overall impact on the business, along with references to relevant academic sources.

MARKETING REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
EXTERNAL ANALYSIS...............................................................................................................3
STRENGTH....................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is defined as the strategic aspect that is followed by almost all the companies and
organisations that are working in the race. Marketing is said to be playing an essential role in the
organisations whether it be any kind of industries like that of retailers and automobiles sectors.
The major aim of adopting marketing strategies is to ensure that the product is reaching the
customers and in turn increasing the customer base (Mothersbaugh and et.al, 2019). It is
mandatory to probably target customers that support increasing sales which will in turn bring
shareholders towards the company. The entire reports deals with the marketing strategies as well
as internal and performance aspects of the company. There is an urge for the supplements to
doorstep and that is on priority for patients. Therefore, the entire aim of developing the service is
to make an initiative to bring forth the idea of developing the digital services to deliver
pharmaceuticals to the patients.
EXTERNAL ANALYSIS
Quick to set up: the trending retailing services nowadays are said to be more prominent with the
flourishment of fast services. Internet is said to be at its perk and people from all over the world
are in use of it. There are different social networking sites as well as different platforms in order
to shop goods is being developed online. This has brought about a great concern for the pharma
services such that every industry is now able to depict its products online. The patients in need
who are living in the remote areas can now shop medicines digitally. The company uses online
platforms in order to depict the products that it has and it is dealing.
Instant Messaging: one of the biggest customer service trend is to go in direct contact with the
consumer in order to get their instant medicine requirement. This is said to be an immense
opportunity for everybody to express their views regarding the products and their demands.
Through this process even the company will get to know the patient’s requirement and can
deliver the necessary medicines in no time (Li and et.al, 2021).
Staff targeted alerts: The service is full of challenges and there are different other services that
are operating in this particular sector. The company will have to grab the opportunity to hire
more employees in order to deal with the customer satisfaction. On an average there seem to be
number of patients and that in the pandemic they might not be able to come physically to shop.
An urge to meet their demand will have to be incorporated among the workforce to provide the
same for the consumers.

Collaboration: It is said that the collaboration deals with the set of micro as well as macro
environmental factors in collaboration that seems to be affecting the decision making process of
the service. The factors that are associated with delivery is said to be offered by different
attractive means that will decide the segments that are to be focused upon (Key and Czaplewski,
2017).
Departments: the company focuses upon the delivery aspects of medicines to the communities
as well as the commodities upon which the company can focus upon the patients that are nearby
as well as the density of rural and urban population. All the age categories that fall upon the need
of purchasing medicines is also being taken into account. All the staff is divided into segments in
order to make sure that the packaging, billing and the delivery is perfectly carried to the
customer who is using the service.
Hospitals: it is necessary for the organisation to deal with circumstances of referring hospitals
which prescribe the ones that are essential for the patients. Focusing upon these aspects the
company will get clarity upon the categories and the product can be depicted accordingly. When
the person's need is known than the products based on the needs can be delivered by the
organisation. The hospital authority prescription will certainly increase the perception since the
employees of the company can differentiate product accordingly.
Complaint messaging: the company uses this measure in order to study the personality upon
which they can easily understand whether the customer is easy going or is determined to only
few aspects. Based on this complaint messaging analysis the different factors with regard to
customers will be understood and can be dealt with accordingly.
STRENGTH
The strength of the service lies in the internal factors that the company deals with. There seem to
be different challenges that are associated with the service and when the challenges are met with
the strategies that are important to be adopted then the company is regarded to be potential in the
aspect of growth. The strengths that are in regard of this service is the ability to search for
medicine information and prices. There is an ability that is enhanced to provide the prescribed
medicines which is one of the vital components that is listed regarding the service. People can
easily upload their prescriptions in order to get related medicines. In times of need for the
patients that are residing in the remote areas there will be a requirement of people delivering
them the medicines and therefore the service provides a warmth to all its customers to identify

the means of ordering online and their medicines. Since the service is more connected to the
hospital networks therefore the patients can get in contact with the doctor to speak about their
requirement and the queries. They needn’t come in person to go through the stipulated overview.
Through this particular approach, the patients can talk to the doctors and get prescribed
accordingly. They can easily rely upon boking the appointments that will be beneficial for the
patients to visit doctors in case of emergency. It is important to stay tuned to the updates that are
prevailing in the medical sector regarding every new implementation or the prevailing issues.
Through this digital service a chance of staying in contact with the issues of medical sector has
been enabled.
CONCLUSION

REFERENCES
Books and journals
Mothersbaugh and et.al, 2019. Consumer behavior: Building marketing strategy. McGraw-Hill
Higher Education.
Li and et.al, 2021. Social media marketing strategy: definition, conceptualization, taxonomy,
validation, and future agenda. Journal of the Academy of Marketing Science. 49(1). pp.51-
70.
Key and Czaplewski, 2017. Upstream social marketing strategy: An integrated marketing
communications approach. Business Horizons. 60(3). pp.325-333.
Amelia and et.al, 2019. Effect of Marketing Strategy and Service Quality Against the Decisions
of Parents. Ilomata International Journal of Management .1(1). pp.31-37.
Zéman and Bogdan, 2019. Marketing strategy and building brand value on the Hungarian
market. Ekonomicko-manazerske spektrum. 13(2). pp.1-9.
Online
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