Cadbury Marketing Strategy: Analysis and Recommendations

This report provides a comprehensive analysis of Cadbury's marketing strategy. It explores the role of marketing in the company, the current and future trends, and the challenges faced by Cadbury. The report also looks at the importance of marketing, and the impact of marketing on the company. In addition, it provides an overview of the different aspects of marketing, including the creation of marketing plans, and the role of marketing in creating brand value. The report covers the company's strategies, its marketing plan, and its impact on the business, and the role of marketing in the competitive environment. It also explores the importance of marketing in creating brand value and its impact on sales and revenue. The report also explores the future of marketing and how it can be used to improve the company's performance.

Marketing Essentials

Table of Contents
• Introduction
• Current and Future trends
• Marketing Processes
• Roles & Responsibility of marketing manager in
context of Cadbury
• Inter-relationship of marketing function with other
functions of Cadbury and their influence
• Value and importance of marketing role in context of
Cadbury
• Conclusion

Introduction
• Marketing is essential to sustain in competitive
market place.
• It creates the need in the mind of customer for a
particular product.
• Developing profitable relations, understanding of the
market place, providing quality, customer driven
marketing strategy and demands of the customers

Current and Future trends
Present Trends
• Use of Television advertisement
• Campaigns and digital promotion
• Word of mouth and Brand managers
Future Trends
• Use of Artificial Intelligence
• Bringing five senses of humans to marketing.
• Virtual and Augmented Reality

Marketing Processes
• Clients are above all else and when it is connected with
the retail business, they become very significant.
• Benefactors are satisfied by the organizations as the
firm offer them numerous advantages rather than simply
offering them the items and administrations.
• The principle of the firm is to offer quality items and
administrations to their important clients which is a la
mode, open, imaginative and esteem cash.

Roles & Responsibility of marketing manager in
context of Cadbury
• Potential market determination
• To help in launching new products and services
• Evaluating the core competencies of product
• Marketing plan creation
• Coordinating different activities
• Sales Forecasting , Brand Management
• Market research
• IMC

Inter-relationship of marketing function with other functions
of Cadbury and their influence
• Strongly interrelated to each other.
• Efficiency and effectiveness I achieved through
integration of all departments.
• Finance, HR and marketing department.
• Production and Marketing department.

Value and importance of marketing role in
context of Cadbury
• Transferring, movement and exchange of products.
• Creating customer need instead of determining
Customer need.
• Sales force convert that need into a purchase.
• Revenue generation an e increased by working on
marketing variables and mix.
• Generates employment and create an identity of
Cadbury in the market.

Conclusion
• Paying more attention towards offering
product.
• Marketing to make product more
customer oriented.
• Shifting focus from only production to
better marketing activities.
• All the functions are correlated and
marketing plays a major role in the same.

References
Hollensen, S., 2010. Marketing
management: a relationship approach,
2nded. Financial Times Prentice Hall.
Fifield, P., 2011. Marketing Strategy. 3rded.
Butterworth-Heinemann.
Lamb, C.W., Hair, F.H., Mcdaniel, C.,
Boshoff, C. and Terblanche, N.S., 2008.
Marketing. Oxford University Press.