Marketing Mix Strategies: Cadbury and Nestle Company Comparison Report

This report provides a detailed analysis of the marketing strategies employed by Cadbury and Nestle, two major players in the food and beverage industry. The introduction defines the marketing mix, including the 7 Ps: product, price, place, promotion, physical evidence, people, and process. The report then compares Cadbury and Nestle across these elements, examining their product ranges, pricing strategies, distribution channels, promotional activities, and approaches to physical evidence and human resources. Furthermore, the report explores the tactics and objectives of both companies, highlighting their marketing plans, including situational analysis (strengths, weaknesses, opportunities, and threats), PESTLE analysis, and marketing budget allocation. The conclusion summarizes the key findings, emphasizing the importance of marketing in organizational success. The report is a valuable resource for students studying marketing and business strategy.

Marketing essential

Table of content
 Introduction
 Marketing mix
 Tactics and objective
 Marketing plan
 Conclusion
 References

Introduction
The marketing mix include seven p's that is product, price, place, promotion,
physical evidence and people. Its provide the valuable guide for Allocating the
resources and also in allocating the responsibility (Marketing mix, 2019). In this
context, marketing mix play important role for creating the right strategy. Nestle
is a Swiss multinational company which deal in the same sector of Cadbury and
providing competition to each other. Comparison of the both company on the
basis of marketing mix.

Marketing mix of different organization
Basis Cadbury Nestle
Product
The product range of Cadbury is
very large. In this company
products are classified according
to the seasons and according to the
sales of each country. On the other
hand Ca product are also based on
occasions like Halloween and
Christmas. Cadbury now venture
into ice-creams and biscuits
segments
Nestle is worlds largest food and
nutrition company and under this
brand name 6000 pounds products
are available. This company
produce both kind of product that
is daily use product and
occasionally used product

Basis Cadbury Nestle
Price
Cadbury set the price of its
product on the basis of quality.
In this context for some product
prices are high and for some of
them prices are low.
In Nestle flexible price are the
key of this company in global
markets. Nestle use the wide
range of pricing strategy from
which they can maintain there
rate at a sustainable positions.
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Basis Cadbury Nestle
Place
Product of Cadbury is
available all over the world. It
has huge impact in the global
market because of its
distribution channel it has.
Nestle operates its main business in Europe from
where they almost get the highest revenue. In this
company the product are not directly provided in the
market the full procedure is followed in this which
several steps included such as manufacture ,
distributor, whole-seller, retailer and than finally to
the customers.
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Basis Cadbury Nestle
Promotion
Cadbury has its different
promotional and advertising
strategy. In this company
promotional strategy are done
through television, posters,
newspapers, online radio.
The promotional strategy of
Nestle is very well planned, this
company provides its
advertisement on electronic and
print media with having its sign
board.
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Basis Cadbury Nestle
Physical
evidence
This physical evidence include experience of
product which allow customer to measure about
product. Cadbury apply different packaging on
its product at time of festive seasons so that large
number of customers get attracted towards offerings
and to provide the great experience to its customers
Nestle is also having its unique
identity with its unique
combination of colours in
packaging of products.
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Basis Cadbury Nestle
People
In Cadbury 70000 of employee
who are working in this company
to maintain the brand image of
compay. These employees has
effective and efficient skill in term
of understanding the need of
customers in best manner.
In Nestle there are around 30000
employees who are working in
company. These employee play
important role in term of achieving the
desired objective of organisation.
Employee of Nestle having effective
skill of leadership and management
which gives positive impact in term of
handling the situation in easy manner.
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Basis Cadbury Nestle
Process
Cadbury company is using the
best way to produce the product.
They manufacture the quality
based product for its customers.
In this context, Supply chain
system of cusdbusry is very
good which maintain the good
brand image.
This Nestle company follows
FMCG channels for
distributing its product. Product
of Nestle directly supplied to
the retailers and wholesalers by
warehouse firm.
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Tactics and objective
Cadbury operates its business at all over the world with having the good brand image. This
company uses different kind of tactics to achieve organisational objectives. Tactics are
considered as the short term planning which is use by organisation to achieve its objectives.

 Push strategy : In this strategy promotional activities are applied for the
distributor, whole seller and retailer to push the product to its customers.
 Pull strategy: in this all the activity are done for the customer. For
example- advertisement , discount in stores etc. are the some example of pull
strategy.
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