Comprehensive Digital Marketing Analysis and Strategy for CB Shoes Ltd

This report presents a comprehensive digital marketing analysis of CB Shoes Ltd., a footwear retailer. The analysis includes an examination of social media engagement across various platforms like Facebook, Reddit, and Instagram, along with textual analysis to understand customer sentiment and preferences. The report assesses the state of CB Shoes from a strategic digital marketing perspective, covering SEO, website performance, and competitive analysis against industry giants such as Adidas and Nike. Key findings are presented, including data interpretation regarding user sessions, transaction revenues, and keyword performance. The report also includes leading page performance, product performance analysis, gender analysis, and device usage. The report provides insights into the effectiveness of various marketing channels and offers strategic recommendations to enhance CB Shoes' digital marketing efforts and improve its market position.