This presentation details the marketing strategy for a new chocolate bar named Sombero, focusing on its unique selling proposition (USP) which includes its great taste, affordability, accessibility, healthy ingredients (bran flour wafer, flakeseeds), and attractive packaging. The presentation covers segmentation (geographical, demographic, psychographic), targeting (kids, women, health-conscious individuals in the European market), and positioning (value-based marketing). The marketing mix elements (product, price, place, promotion) are discussed, including the product's features, affordable pricing, wide distribution, and promotional offers through social media, TV, and celebrity endorsements. The presentation also justifies why supermarkets should stock the product, citing its popularity, lack of competition, attractive features, and alignment with customer needs. Finally, it details the MARCOM campaign, including promotional offers and advertising strategies, all supported by relevant academic references. Desklib provides access to similar marketing plans and solved assignments for students.