This report provides a comparative analysis of the marketing strategies employed by Cadbury Dairy Milk and Lindt 'Excellence' milk chocolate bar, focusing on the 4P marketing mix: Product, Price, Place, and Promotion. It examines the target market, product/brand positioning, pricing strategies, distribution channels, and promotional activities of both brands. Cadbury Dairy Milk targets a broad audience with a value-added pricing strategy and extensive global distribution, while Lindt 'Excellence' focuses on a more affluent market segment with premium pricing and targeted promotional efforts. The report concludes that Lindt needs to implement strong marketing strategies to compete effectively with established brands like Cadbury. Desklib offers a variety of resources, including past papers and solved assignments, to aid students in their studies.