Marketing Concepts, Strategy, Application: Vodafone Company Report

This report provides a comprehensive analysis of marketing concepts, strategy, and application, focusing on Vodafone as a case study. It delves into the key roles and responsibilities of the marketing function, examining its interrelationships with other organizational units. The report compares how different organizations apply the marketing mix to achieve business objectives and evaluates various tactics used by Vodafone. Furthermore, it includes the development and evaluation of a basic marketing plan for Vodafone, incorporating the 7Ps to achieve overall marketing objectives, providing a detailed, evidence-based strategic approach. The document emphasizes the importance of marketing in today's competitive business environment and concludes with key findings and recommendations.

Marketing Concepts, Marketing
Strategy and Application
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Table of Contents
Introduction....................................................................................................................................3
LO: 1................................................................................................................................................4
PowerPoint presentation..........................................................................................................4
P1 Explain the key roles and responsibilities of the marketing function........................12
M1 Analyse the roles and responsibilities of marketing in the context of the marketing
environment.............................................................................................................................13
P2 Explain how roles and responsibilities of marketing relate to the wider
organisational context............................................................................................................14
M2 Analyse the significance of interrelationships between marketing and other
functional units of the organisation.......................................................................................16
D1 Critically analyses and evaluates the key elements of the marketing function and
how they interrelate with other functional units of an organisation.................................17
LO 2...............................................................................................................................................18
P3 Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives...........................................18
M3 Evaluate different tactics applied by organisations to demonstrate how business
objectives have been achieved.............................................................................................20
LO 3...............................................................................................................................................21
P4 Produce and evaluate a basic marketing plan for an organisation...........................21
M4 Produce detailed, coherent evidence-based marketing plan for an organisation..22
D2 Design a strategic marketing plan that tactically applies the use of the 7Ps to
achieve overall marketing objectives...................................................................................24
Conclusion....................................................................................................................................25
References...................................................................................................................................26
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Introduction
With the increase in the technology, there is stiff competition in the business
environment. Due to the tough competition, it becomes quite impossible to survive with
the existing strategies. The company needs to develop the effective marketing planning.
Marketing can be defined as the process that will create, deliver and communicate the
products and the services to the target market. The report conducts the concept of the
Marketing Essentials by considering the context of the Vodafone Company which is a
telecommunication company. The whole report is fragmented into the three tasks. The
first tasks focus on the concepts of the marketing functions and its roles and
responsibilities with the context of the other marketing functions. The task second
covers the elements of the marketing mix that is developed by the organization in order
to accomplish the organizational goals and objectives. The task third includes the basic
marketing plan of the company.
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LO: 1
PowerPoint presentation
4

Slide notes: In the above slide the introduction part is given. The marketing concept is
the process of creating, exchanging and delivering the organizational products and
services for the value. The Vodafone Company needs to analyze the current and the
future trends for developing the effective marketing strategy. The present marketing
trend that is followed by the Vodafone Company is promoting the product through the
social media sites. The company can develop the marketing strategies with the focus on
the developing the good relationship with the customers.
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Slide notes: In the above slide the concept of the marketing process is explained. The
marketing process can be explained as the process that establishes and develop the
effective direction for promoting the products and services by combining all the efforts of
the marketing functions. There are four phases of the marketing processes that are
analyzing the market effectively, develop the marketing strategy, decision-making
process for the marketing and implementation and control the marketing strategies in
the organization.
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Slide notes: In the above slide the roles and responsibilities of the marketing manager
are explained. The marketing plays a vital role in the organization. The marketing
manager of the Vodafone Company analyses the market effectively in order to make the
further production and development. It also develops the marketing strategies effectively
by developing the effective internal communication system with other employees and
stakeholders.
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Slide notes: In the above slide the interrelationships between the different marketing
functions of the Vodafone Company is explained. The functions of the marketing are
interrelated to each other. The finance is required for the further production. After
production, the company needs to promote the product through using the effective
techniques and then it needs to be delivered to the community.
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Slide notes: In the above slide the importance of the marketing process is explained.
The Marketing plays a very crucial role in the organization. There are various activities
that come under the concept of the marketing it may involve advertisements and
promotion of the products, developing the good and effective relationships with the
community. It will help in maintaining the position in the market through satisfying the
needs and wants of the consumers.
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Slide notes: In the above slide the conclusion part is given. From the study, it is
concluded that marketing function and their relationship with the other functions of
marketing enables various opportunities to the organization. It will help in analyzing the
marketing environment, developing the marketing market strategies and making the
segmentation.
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P1 Explain the key roles and responsibilities of the marketing function.
There are various functions of the marketing that will help the organization to perform its
operation in the local and as well as in the international market. The marketing function
is discussed as the process of the organization that will help in identifying the potential
products and services of the company. It also plays a very crucial role in promoting the
product and services of the company. The marketing functions of the organization help
the organization to maintain its sustainability and stability. It also ensures to make
unique strategies that will help in expanding the size and structure of the company
(Triple A Learning, 2017).
Marketing functions Roles and responsibilities of marketing functions
Market research The market research function ensures that the
organization can produce the products and services
according to the trend in the market. This will help in
satisfying the demands and needs of the consumers.
Promotions The promotion of the company will support in choosing
the appropriate method for promoting and advertising the
goods and services. It ensures that the organization
adopts those techniques that are adopted by the majority
of the people. This will help in making knowledge about
the new products and services.
Production functions The production functions play a very crucial role in
producing and manufacturing the products and services.
In order to make the effective production of the produces
with the availability of the resources, the organization
needs to analyse the market effectively (Bowlin, 2018).
Selling functions After manufacturing and producing the products and
services it is quite important to sell the product. The
selling function ensures that the company adopts the
effective channel for delivering the product. Such as
Vodafone can make the attractive packet. It will influence
the consumer.
Distribution Another important function of the marketing is the
distribution function. It ensures that the company adopt
the effective distribution channel for delivering the
products and services of the company. Vodafone uses
online method for distributing the product on the basis of
the target segmentation. The company must deliver the
product according to the status of the consumer.
Financing The all the systems of the marketing depends upon the
financing functions of the marketing. The finance is
required for buying the raw material for the further
production of the product. Money is also needed for
promoting and implementing the marketing strategies in
the market (Bowlin, 2018).
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