Marketing Essentials: ICON COLLEGE, BTEC HND Business, Sept 2017

This report delves into the core elements of marketing, starting with a fundamental understanding of its role in promoting products and services. It explores essential marketing concepts, emphasizing the importance of creating customer awareness and driving sales. The report then focuses on the roles and responsibilities of a marketing manager, including market analysis and strategic planning. It also examines the interconnectedness of the marketing department with other key business functions, such as HR and logistics. Furthermore, the report highlights the significance of marketing within Tesco, discussing how it supports product promotion and customer engagement. The report concludes by underscoring the importance of marketing for a company's success and touches upon the 7 P's of marketing along with factors that affect marketing functions.

MARKETING ESSENTIALS

INTRODUCTION
 Marketing is a process used by individuals as well as an
organisation to promote a product or service to sale it & get
profits.
 It spreads awareness, create customer's curiosity and allow
organisation to make necessary changes in product

Marketing conceptsMarketing concepts
 Marketing of a product or service is important to
promote its sales and improve the revenue
generation of an organisation.
 Besides this, it is necessary to make the customers
aware about a new product or service launched by
a company.

Roles and Responsibilities of
marketing manager
 Marketing manager will look after the
marketing process of the organisation.
 He will perform assessment of market
trends and will decide a marketing strategy.
 He will promote the product or service &
take feedback to make improvements.

Link of marketing department's
function with other departments
 Marketing will link with HR to get essential
work force for promotion.
 With Logistics, it will distribute the resources
to various departments to carry out
functionalities
 With Sales, it will gather the data of feedback
received on a service or product and assess it
to develop better marketing strategy.

Importance of marketing roles in
Tesco
 Marketing will help Tesco to promote its
products and services to customer.
 It will attract the customers to purchase the
product at outlets of Tesco.
 Marketing will help the Tesco to spread
awareness among the customers about its
newly launched products.

Conclusion
 Thus, from the above research about the marketing essential, we can
conclude that marketing is very necessary for the improvement in the
performance of the company.
 It is the Marketing which determine the success or failure of a product
or service manufactured by the Tesco in the market.
 We have discussed the 7 P's approach of the marketing & various
factors that can affect the marketing functionalities of an organisation
along with their roles & responsibilities.

References
Cooper, C., 2013. Essentials of tourism. Pearson Higher Ed. pp. 47-
49.
Dibb, S. and Simkin, L., 2013. Marketing essentials. Cengage
Learning.
Ebert, R.J. and et.al., 2014. Business essentials. Pearson Education
Canada.