Reflective Report: Godiva's Marketing Strategy Analysis and Findings

This reflective report provides an analysis of Godiva's marketing strategy, focusing on the challenges, and recommendations for improvement. The report details the student's experience, including the difficulties faced during data collection and analysis. The student analyzes consumer behavior, the impact of technological changes, and the need for updated marketing approaches. It highlights the importance of a larger sample size for more realistic results and effective recommendations. The report also reflects on the use of data analysis tools and the support received from the professor and peers. The overall goal is to provide insights into how Godiva can refine its marketing strategies and achieve sustainability and profit maximization.

Reflective Report
The whole experience of conducting this research study was great I learnt a lot about different
things as well as gained knowledge regarding the challenges which are faced and the ways to
manage and handle them to earn success in the particular task. Also at the beginning of this
study, I felt unsure that whether this project will be completed by me efficiently and effectively.
But, after its completion, I feel satisfied and the realistic and true results are obtained by me for
the company Godiva to improve its marketing strategy. This research study aided to analyze all
factors related to the corporation from the view point of customer. Also, I learnt about the
activities and operations of the organization which get influenced when the technology and time
changes and the ways which suggest that how company can make or amend the processes of the
strategies to get aligned with the changes and attain further the sustainability with the profit
maximization. Also, I observed that as per the change in technology and time, the methods which
are traditional in approach regarding formulation of strategies for marketing and development of
sales are used less in comparison to the contemporary methods of formulation o strategy as it is
generally believed by people that the methods which are traditional are waste of energy and tome
and also involve high cost to attract further the target market. I faced few difficulties while
collecting data through resources which are primary as few respondents were not willing to
answer the questions because they were not able to realize the significance of that and thought it
as waste of effort and time. I also faced some difficulties while having interaction with them as
they faced difficulty to get to know the question and answer them further efficiently and
effectively. According to my opinion, taking a larger size of sample could have been a better step
as it would have given realistic results and make furthers the recommendations for organization
as per the behavior and attitude of the customer. Also at the time of arranging the data in MS

Excel tool for interpretation of data and analysis of results, many challenges were faced by me
but my professor and friends gave me good guidance and motivation for completion of report
efficiently and effectively in best way.