Comprehensive Marketing Strategy and Plan for Growth (University)
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This assignment presents a comprehensive marketing strategy aimed at attaining specific financial goals over a period of eight years. The document outlines objectives such as maintaining or improving a good credit rating (B+ in the early years and A- onwards), achieving specified growth in return on equity (30% initially with incremental increases to 45%), and ensuring stock price appreciation to $30 per share by the 13th year. It also highlights expected dividend growth, strategic use of financial resources for repurchasing shares, and maintaining a strong market position through improved product ratings and global market share. Constraints include company independence from mergers or acquisitions and adherence to legal norms. The board is confident in meeting these targets, anticipating increased profits due to expanded opportunities in the action cameras and UAV drone markets.
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