Research Report: Marketing Strategy and Business Values - JD Sports

This research report investigates the impact of marketing strategies on business values, focusing on JD Sports, a UK-based sports retailer. The report explores themes related to marketing, brand loyalty, and target audience growth. It includes an introduction outlining the research's purpose and scope, followed by a detailed analysis of different themes. The report also provides references to support the research findings. The report will examine the specific marketing strategies employed by JD Sports, the effectiveness of these strategies, and the resulting impact on the company's business values. The research aims to provide insights into how marketing efforts contribute to overall business success. This report is designed to provide valuable information on the practical application of marketing principles within a real-world business context, offering insights into the relationship between marketing strategies and business outcomes.

RESEARCH PROJECT
“To identify the impact of
marketing strategy on
business values: A case study
based on JD Sports”.

Cover content
•Introduction
•Theme 1
•Theme 2
•Theme 3
•Theme 4
•References

Introduction
Research project is a specific term that is used to develop knowledge and
understanding on appropriate topic. It is helpful in getting effective
outcomes and suitable results that help to do better work. This
research report is based on marketing strategy, brand loyalty and
growth of target audience. It is based on JD Sports which is a sports
retailer company in UK. This organisation was founded in the year
1981 and it is a clothing retailer organisation. This report is required
to make research to build a specific frame and plan which is based on
mentioned organisation.

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References
Di Pietro, L., Di Virgilio, F. and Pantano, E., 2012. Social network for
the choice of tourist destination: Attitude and behavioural
intention. Journal of Hospitality and Tourism Technology. 3(1).
pp.60-76.
Dickinson, J. E. and et.al., 2014. Tourism and the smartphone app:
Capabilities, emerging practice and scope in the travel domain.
Current Issues in Tourism. 17(1). pp.84-101.

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