Analysis of Joffrey's Marketing Strategy: Challenges and Solutions

This report provides an analysis of Joffrey's marketing strategy, examining its initial approach, challenges, and eventual improvements. The organization initially relied on traditional media like television and newspapers, focusing on cost-effectiveness. The analysis recommends incorporating social media marketing to reach the target audience more efficiently and increase sales. It emphasizes the importance of customer interaction and understanding market requirements through social media. The report discusses the application of marketing knowledge, suggesting that social media marketing can be highly beneficial for businesses. It also highlights the need for effective and efficient social media marketers to persuade customers. The assignment brief outlines Joffrey's performance, including initial losses and subsequent improvements achieved by adjusting product costs, promotion spending, and distribution channels. The final results show a net profit and a market share percentage. The report concludes with references to relevant marketing theories and applications.

Running head: Understanding marketing strategy
Understanding the marketing strategy
Name of the Student
Name of the University
Author Note

1Understanding marketing strategy
1. Areas of improvement
Joffrey’s organization in its advertisement process used only traditional media including
the television and newspapers. The organization focused on the cost effectiveness while
choosing the marketing medium. Hence, keeping the cost effectiveness in mind it can be
recommended that the advertisement can be more effective if they incorporate the social
marketing media in it since social media marketing reach to the target audience within minimum
time with less usage of money. The social media marketing over the popular social media
platforms like Facebook, Instagram and Twitter will be highly beneficial for the company to
reach out to target customers which will accordingly increase the idea sales growth of the
company. In this regard, it needs to be discussed that the whole idea of the social media
marketing is to benefit not the company to increase its sales margin but the social media
marketing also helps businesses to understand and gain knowledge about the customer and
market requirement. The company needs to focus on the communication part while conducting
social media marketing since it gives the opportunity to interact with customers individually and
separately. Hence, it is recommended that the marketers responsible for the social media
marketing needs to be extremely effective and efficient in manner in order to persuade the
customers.
2. Application of marketing knowledge
In respect to the above mentioned discussion, it is apt to assert that following the theory
of the cost effectiveness the promotion can be more successful on the off chance that they fuse
the social media marketing in it since web based life advertising compass to the intended interest

2Understanding marketing strategy
group inside least time with less use of monetary involvement (2). The internet-based social
networking media over the prominent internet-based social networking stages like Facebook,
Instagram and Twitter will be profoundly gainful for the organization to connect with target
clients which will in like manner increment the thought deals development of the organization
(1). In such manner, it should be talked about that the entire thought of the web-based social
networking advertising is to profit not the organization to build its business edge but rather the
online networking media additionally causes organizations to comprehend and gain learning
about the client and market prerequisite (1). The organization needs to center around the
correspondence part while leading internet based life media since it gives the chance to interface
with clients independently and independently (2). Henceforth, it is prescribed that the advertisers
in charge of the online networking media should be to a great degree compelling and effective in
way with the end goal to influence the clients.

3Understanding marketing strategy
References
1. Baker MJ, Saren M, editors. Marketing theory: a student text. Sage; 2016 May 16.
2. Dahl S. Social media marketing: Theories and applications. Sage; 2018 Mar 5.