Marketing Analysis Report: L'Oréal Men's Expert Moisturizer Strategy

This report provides an in-depth analysis of L'Oréal's marketing strategies, specifically focusing on the L'Oréal Men's Expert Moisturizer. The report begins with an executive summary and introduction, highlighting the importance of marketing strategies in brand recognition and the application of the 4Ps model (Product, Price, Place, Promotion). The main body of the report explores the brand's current values, brand extension, and target market comparisons, considering factors like gender, socio-economic status, and lifestyle. It then evaluates the 4Ps in detail, examining product quality, pricing strategies, promotional activities, and distribution channels. The report concludes with recommendations for improvement, such as expanding into the herbal segment. References from books and journals are also included to support the analysis.

Principle of
marketing
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Executive summary
An Effective business plan relies on an effective marketing strategies and in order to understand
overall business view evaluation of marketing strategies are important. In this assessment of a
brand. The goal is especially highlighted and demonstrated in this study. 4p’s strategy is used to
understand and explain the processes and outcomes of this practice. In the end few pointers are
also mentioned on how to improve upon this performance
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
current values of the brand being extended............................................................................3
Findings............................................................................................................................................4
Targeting market comparison.................................................................................................4
Evaluate the 4Ps.....................................................................................................................4
Conclusion and recommendation.....................................................................................................6
REFRENCES...................................................................................................................................6
INTRODUCTION
In order to increase brand recognition marketing plays a pivotal role. Marketing brands
scheme strategies like 4P and STP to broaden their consumer portfolio around the world.
L’Oréal expert moisturiser for men is selected to overview the strategy used by brands and
detect their target areas (Kumar, 2017). L’Oréal being world’s largest company generates market
revenue of 29.87 billion with huge workforce. The brand is commonly known as market leader
in personal care products. It has hold of numerous international markets with its products and
giving tough completion to its rival products
MAIN BODY
current values of the brand being extended
Brand extension is considering as a stretching of marketing that involves the strategy of
firm in which marketing a product with a well develop image uses the same brand that name in a
various category product. For instance, when organization uses one of the established brand
names on the new product and their category. The plan of action behind a brand extension is to
use the organization already establish brand equity to assist it launch its newest product.
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Findings
Targeting market comparison
Gender bias is the driving force behind target area for brands. Male being the target audience as
the products are mainly designed for their use. Many factors affect making target market profile
like gender, social class, education, income and lifestyle. These factors are discussed in the
following paragraphs
Gender basis: Socio-economic drives the marketing target area. As the product is related to men
so strategies directly targeting men are used to persuade them to buy this product
Social teaching: A very common method to influence the social class of men to purchase these
type of skincare creation. Using peer pressure as a major driving force. leading to higher sales
Personal income: It is a vital targeting area as it is the major variable that sets the product apart
from its competitors. L’Oréal expert moisturiser for men can be purchased for a mere price of
995 which is quite affordable in comparison to its competitors leading to more sales with a
stronger purchase base.
Promotion through TV programs: Advertising and campaigning is L’Oréal go to strategy which
is not quite working so well in terms of marketing. In comparison its competitors promote via
popular TV programmes which is working well for them.
Lifestyle: It is well targeted by L’Oréal with less selling price which ultimately leads to better
sales. Along with that it also brings a sense of trust among the consumers that they are using a
well reputed product.
Evaluate the 4Ps
Marketing is inseparable from 4 Ps. It is divided into four segments naming
 Promotion
 Price
 Place
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 Product
Price
A commodity only gets popular in the market only if it is appropriately priced as per its target
audience. It is vital to showcase its value. Though Target audience is very important there are
some other factors as well that also are important for deciding the price of a commodity such as
cost related to manufacturing, petition and supply chain and pricing approaches (Golder and Jap,
2020).
The pricing of the L’Oréal’s men's expert moisturizer is cleverly places between the expensive
and cheap products giving buyer the confidence of buying a premium product without spending a
fortune. It ultimately leads to a stronger, loyal and larger consumer base. Company’s
commitment to provide a quality product goes a long way with consumers (Laczniak and
Murphy, 2019).
Product is available through all the major retail channels all across UK which is another reason
for their massive profits.
Product:
By product it refers to commodity that is being sold. Effectivity of product is very important
otherwise it overshadows other features of product. L’Oréal’s moisturizer takes pride over being
specifically formulated for men globally. Brand specifically takes pride in their product being
good quality rather than it being minimum priced. Hence the quality is undoubtedly better than
products of rival brands which are priced at a comparatively less price. Consumers prefer the
better quality product in the long run.
Promotion: Promotion is a balanced combination of promotional strategy, advertisement and
public relations. The goal of promotion is to educate people that why they need the product and
why do they need to pay a certain price for it. L’Oréal being a multinational brand its promotions
work on a holistic multi-level approach at different countries with different needs(Palmatier and
Sridhar, 2017). The brand has been working with is approach for a while now and they are well
informed in which approach will work with which client group. The brand focuses on promotion
through Campaigns, posters and online advertisements for better reach to its potential consumers.
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Place: When coming towards place brands want to make themselves most visible and within
reach of the community (PHILIP and KOTLER, 2020). They try their best to be visible via print
media (Holdings, Pamphlets etc.) In terms of product reach brands want to deliver their products
to all the retailers and e commerce storage facilities as vigorously as possible. Coming towards
L’Oréal it has tie ups with all the major retailers in UK as well as online retailers of personal
grooming products which makes the product accessible to the common man easily.
Conclusion and recommendation
Taking above mentioned study into consideration it can be said that the brand is very successful
with largest share in the domestic as well as international market after applying 4Ps in their
strategies. Also there is some space to improve upon promoting and advertising strategies. In
order to expand into other segments company can expand in herbal segment which is in popular
demand.
REFRENCES
Books and journals
Kumar, V., 2017. Integrating theory and practice in marketing.
Laczniak, G.R. and Murphy, P.E., 2019. The role of normative marketing ethics. Journal of
Business Research, 95, pp.401-407.
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Palmatier, R.W. and Sridhar, S., 2017. Marketing strategy: Based on first principles and data
analytics. Macmillan International Higher Education.
PHILIP, T. and KOTLER, A., 2020. PRINCIPLES OF MARKETING, GLOBAL EDTION.
PEARSON EDUCATION Limited.
von der Heidt, T., 2018. A scholarship approach to embedding creativity and sustainability in
Marketing Principles curriculum. Australasian Marketing Journal (AMJ), 26(2), pp.99-
115.
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