Marketing Essentials Report: Strategies and Analysis for Metro Bank

This report provides a comprehensive analysis of marketing essentials, specifically tailored for Metro Bank. It begins by defining marketing and its current trends, including content marketing, SEO, and customer experience. The report explores various marketing processes and segments, emphasizing the importance of satisfying customer needs. It delves into the roles and responsibilities of a marketing manager, highlighting the significance of developing both short-term and long-term strategies. Furthermore, it examines the relationship between the marketing department and other departments, such as the production department, and underscores the value and importance of marketing in mobilizing people towards a common vision. The report concludes by emphasizing the critical role of marketing in various departments, supported by references to academic journals and publications on marketing strategies and consumer behavior.

MARKETING
ESSENTIALS

INTRODUCTION
 Marketing is a concept of identifying the needs of the customers and
then satisfying those needs of the customers by taking proper
decisions which are better than the competitors.
 The current trend of marketing which is in use is for the Metro bank
is content marketing, creating a better video, SEO, SMM, SME and the
focus on the experience of the customers.

Different process of marketing.
 There are different process of marketing which can be adopted by the
Metro Bank in order to get better results:
 Segments of marketing.
 The profit need of the Metro bank must be satisfied by the
bank, by first determining the needs and what should be steps taken
in order to satisfy those needs.

Roles and Responsibilities of a
Marketing manager.
 There are various roles of and responsibilities of a marketing manager
and the same are explained below:
 Roles.
 Developing strategy for marketing.
 It is very important for a manager of Metro Bank to built
strategy which is focus on long term as well as short term goals of the
bank.

Marketing department relation with
other departments.
 Marketing department plays a dominant role for the other department
and the same is mentioned below:
 Marketing department with production department
 Marketing department of Metro Bank helps the product
department by researching the product and then presenting the best
product in front of them which is in demand then the production
department works on building of the research products.

Value and importance of marketing
for Metro Bank.
 Value
 Marketing can mobilize as well as channelize the behavior of
the people to the common vision of the Metro Bank.
 Marketing is very powerful medium in which the expressions can be
shared creatively to the modern society.

Conclusion
 As per the study it is concluded that marketing plays a major role in
every department and each department requires marketing in order
to help them.

REFERENCES
 Pooler, J.A., 2018. Demographic targeting: the essential role of population groups in
retail marketing. Routledge.
 Osiobe, E.U. and Ibrahim, A.A., 2019. Agricultural Marketing and how the Shaffer–
Star can be Applied. International Journal of Business and Social Science. 10(8).
 Parsons, A.L. and Lepkowska-White, E., 2018. Social media marketing management:
A conceptual framework. Journal of Internet Commerce. 17(2). pp.81-95.
 Shaw, S.D. and Bagozzi, R.P., 2018. The neuropsychology of consumer behavior and
marketing. Consumer Psychology Review. 1(1). pp.22-40.
 Adams, R.G., Gilbert, C.L. and Stobart, C.G., 2019. The Marketing of Commodities.
Modern Management in the Global Mining Industry. pp.63-82.
 Zahay, D. and et.al., 2019. The marketing organization’s journey to become data-
driven. Journal of Research in Interactive Marketing. 13(2). pp.162-178.
 Samiee, S. and Chirapanda, S., 2019. International Marketing Strategy in Emerging-
Market Exporting Firms. Journal of International Marketing. 27(1). pp.20-37.
 Akatsuka, T., 2019. Fujitsu’s Digital Marketing Method Realized with Customer
Experience-Oriented Concept. FUJITSU SCIENTIFIC & TECHNICAL JOURNAL. 55(4).
pp.17-23.