Marketing Strategy Report: Music Lover App for Tourism in NYC

This report provides a marketing strategy analysis for the "Music Lover" application, a product designed for tourists in New York City seeking music-related events and locations. The report begins with an introduction defining marketing and its importance, followed by the main body detailing the application's objectives, which include helping tourists find music venues and providing free services. It then outlines the marketing strategy, emphasizing the STP (Segmentation, Targeting, and Positioning) approach. Segmentation involves identifying potential customers through promotional schemes, targeting customers based on age, sex, and music preferences, and positioning the product through partnerships with music event organizers. The report recommends identifying potential customers and establishing an effective feedback mechanism. The report concludes with a budget of $10,000 for the project.

Principles of marketing

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Objectives...............................................................................................................................3
Strategy..................................................................................................................................3
Recommendation....................................................................................................................4
REFERENCES...........................................................................................................................5

INTRODUCTION
Marketing can be defined as the best part of management within the organisation
which is directly related to the promotion of forms product in a given target market by
establishing a relationship between company's product and customer through the tools of
marketing which are advertisement and effective communication (Khraim). This report
marketing strategy will be discussed about the newly formed product which is launched in
USA. The product is based on tourism industry of New York where it helps the individuals in
finding the musical connection as well as music dicks that they want to attend. The
application is named as “Music Lover”.
MAIN BODY
There are some objectives and strategies mentioned below which are related to the
application.
Objectives
 Help the tourist in identifying the music places which are near them. For this it use the
real time location of the tourist.
 provide free of cost services to the customers where they can get maximum benefit as
well as reach the music places near them.
 Identify different music locations in the New York City for the tourist. Tourist can
enjoy the New York and music system of New York.
Strategy
There are number of strategies which can be used by the company for promoting the
application. Best suitable application for the city like New York because there are number of
music concerts in communication which are directly related to the tourism industry. Also
helps us in identifying the music fest. These will increasing awareness about music as well as
promote the music industry of New York. The prime business strategy which can be used by
the “Music Lover” is STP approach.
Segmenting: it is that approach which can be used to identify potential customer by
their application. For this promotional scheme will be adopted where all tourist will get to
know about the product while enter in New York City. Here, customer will be targeted
according to age, sex and preferences of music. This all will be done while opening the app
by customer at pre-enquires stage and time of registration (Fraustino and Liu, 2017) .

Targeting: it is important part of this function. This is because company have to
target the customers which are segmented in previous stage. For this company can you the
advertisement tools which will promote the application of the company within the different
uses and increase its rating on different app stores. Company must also use active feedback
system where it can improve the software according to the needs of customers for providing
better satisfaction. It will also increase the popularity of the application and help company in
targeting the customers according to age section preference of music.
Positioning: The next step is to position the product within the market for this
company can use the tie up with the different music event organisers within the New York.
This will help company positioning the application in the target market and adequately
identify the potential customers for their application (Afzal, Alone, Glocksien and Torkar,
2016).
It is identified that company have to ensure the budget of $10000 on the overall
project.
Recommendation
it is recommended to the company that it must identify the proper and potential
customers as well as make an effective feedback mechanism which can help company in
increasing the share of music lover application within the market.it will also helpful for
company to identify the potential customer and increase the profit through regular
advertisements on application.

REFERENCES
Book and journals
Fraustino, J.D. and Liu, B.F., 2017. Toward more audience-oriented approaches to crisis
communication and social media research. Social media and crisis communication,
pp.129-140.
Afzal, W., Alone, S., Glocksien, K. and Torkar, R., 2016. Software test process improvement
approaches: A systematic literature review and an industrial case study. Journal of
Systems and Software, 111, pp.1-33.
Khraim, H.S.L., THE ROLE OF MARKETING INFORMATION SYSTEM IN DECISION
MAKING: A CONCEPTUAL FRAMEWORK.