Strategic Analysis of People's Supermarket: Marketing Report (MKTG672)

This report provides a comprehensive strategic marketing analysis of People's Supermarket, based on the provided video and the textbook. The report covers several key areas: it begins with a SWOT analysis of the company, followed by an examination of segmentation, targeting, and positioning strategies. It then explores the marketing mix, including product, price, place, and promotion. Finally, the report recommends a specific product market strategy, supported by relevant theoretical frameworks. The report will address the following: (1) Strategic marketing analysis of People's Supermarket (2) Recommendation of marketing mix (3) Suggestion for the marketing strategy in order to improve the customer base and sales

MKTG672 – Strategic Marketing – Case Study Assignment
Due Date: 17 June 2019
This assignment is worth 20% of your final grade.
Final Assessment
Watch the “Arthur and the Peoples Supermarket” video case available on Learn. Your task in
this assessment is to provide strategic marketing advice to Arthur applying the theory covered
in MKTG672.
Specifically, you need to complete the following tasks:
Task 1: Situation Analysis
Complete a situation analysis for the peoples supermarket using one (1) of the strategic analysis
tools discussed in Chapter 3 of your textbook.
(16 marks)
Task 2: Strategy Tools and Concepts
Apply one of the strategy tools or concepts outlined in the appendix to Chapter 4 of your text
book to the Peoples Supermarket.
(16 Marks)
Task 3: Segmentation, Targeting and Positioning
Describe and critically evaluate the segmentation, targeting and positioning strategies adopted
by the Peoples Supermarket. Suggest and justify at least one improvement?
(16 Marks)
Task 4: Customer Value Creation Mix
Describe and critically evaluate the customer value creation mix employed by the Peoples
Supermarket?
(16 Marks)
Task 5: Product –Market Strategy (Choice)
Identify the type of product-market strategy that you think would be the best solution for the
Peoples Supermarket? Justify why you think this approach is best using strategic marketing
theory.
(13 Marks)
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Task 6: Product-Market Strategy (Recommendations)
Make specific recommendations as to how the Peoples Supermarket should implement the
product-market strategy that you identified in Task 5. Justify your recommendations using
strategic marketing theory.
(13 Marks)
Presentation, Spelling, Grammar, Referencing
Your assignment should be well presented, free from spelling and grammatical errors, and
should be referenced using the APA reference format.
(10 Marks)
There is an 8 page limit for this assessment (not including references and appendices). You
should endeavor to write approximately one page for each question.
NOTE :- This assignment is based on a video which i have uploaded, the answers to each
question is in line with the video, please do not deviate from it, need relevant and at least 20-
25 references, book which is referred in the questions is "Reed, P. W. (2015). Strategic
marketing: decision making & planning. South Melbourne, Victoria: Cengage Learning Australia"
Link to the video
https://www.dropbox.com/s/kbc513fupnk2igj/Arthur%201%20v11.04.2017.mp4?dl=0
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