Marketing Essentials: Marketing Strategy and Planning Report

This report provides a comprehensive overview of marketing essentials, focusing on the roles and responsibilities of marketing functions and their interrelationships within an organizational context, using Tesco PLC as a case study. It delves into the marketing concept, emphasizing customer needs, competitive advantage, and the integration of marketing with other departments like production, HR, finance, and customer service. The report then analyzes the marketing mix elements (product, price, place, and promotion) to achieve organizational objectives, contrasting Tesco's strategies with those of ASDA. Finally, it discusses the development and evaluation of a marketing plan, offering insights into strategic planning within a competitive market. The report highlights the importance of understanding customer needs, tracing competition, building brand value, and innovation in marketing practices.

Marketing Essentials.

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part One: Marketing concept and interrelation................................................................................1
Task 1..............................................................................................................................................1
P1.Discuss and analyse about Roles and Responsibilities of Marketing function.................1
P2. Explain the interrelationship between marketing within organisation context................3
TASK 2............................................................................................................................................5
Discuss of Marketing Mix elements to achieve organisational objectives.............................5
Part 2. Marketing Strategic Plan:.....................................................................................................8
Task 3...............................................................................................................................................8
P4. Developing and evaluating for Marketing Plan...............................................................8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
A Concept of marketing is one of the most innovative and creative practice on which to selling
distributing advertising and promotion of products and services. The main purpose of marketing
is to fulfilling the demands of customer as they are seeking for their requirement to better
achieve and they can fulfill their needs effectively (Ali and Anwar, 2021). The function of
marketing helps the organisation to know the needs and demands of customer with changing
times and following the marketing Trends that has to lead the company towards comedy
advantages. The market research plays an important role in our company where they scooters
information related to the product demand market Trends and other specification which essential
for any business while dealing with customer in behalf of product pitching in computer market
place. Therefore, the function of a business attract more customers target market that product by
reflecting the positive benefits ( Pasquinelli and et.al, 2021). As per the report the operation is
considered Tesco PLC is on the largest retail plan in organisation within United Kingdom stop
Tesco PLC is the only company where they offer quality of Airtel services with lower price as
they have many competitors in a competitive market in marketing segmentation. Tesco used to
deal with their retail business in many countries like United Kingdom United States, India etc. In
this report it is divided on part 1 and part 2 do as part 1 is specify about market industry relations
in which roles and responsibility of marketing function and Organisation prospective are
highlighted. In second part there is a marketing strategy plan which reflect about specific
company e procedure of their planning at the time of bringing new product in competitive market
place.
MAIN BODY
Part One: Marketing concept and interrelation.
Task 1.
P1.Discuss and analyse about Roles and Responsibilities of Marketing function
The process of marketing is a structure rise and it is a philosophy of business in which any
organisation can take place to consider steps for creating more and more product and service
awareness towards customer for their information and knowledge. The motive to create
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awareness if that customer would get to interact with product and services as well as the
company on which company can get to know about their needs and wants and on that particular
process a particular company can manufacture products or services as per their according of
demand of customer ( Ranjbari and et.al, 202). In this process promotion selling and distribution
plays an important role to focus on increasing business growth where the sales concept is a seller
oriented on which Marketing concept is consumer oriented. Aspirant Tesco prospective their
marketing and selling department major focus on customer demand as well as also following the
marketing Trends where they can gain better competitive advantage. Tesco has to faces tough
competition in competitive market place because there are premium and medium scale of retail
business on which they only focus on customer demands and competitive advantages. Customer
needs that business specified to satisfy Integrated Marketing to work under the Holistic approach
and profitability which pencil motivation for every business operation.
The concept of B2B is type of business to business where one business is directly connect with
other business effectively.they use to sell their decision makers of any specific business
perspective. This can involve everything from better table software. The another factor is
Business to Customer (B2C) which deals with business to provide product and service to directly
customer for example Amazon and other E-commerce business is type of both B2B and B2C.
Roles and responsibility of marketing functions: Better understand customer needs: it is a basic primary role of marketing manager to
understand as well as forecast need of customer by protecting existing Trends and
changing processes within the market ( Fandos-Roig and et.al, 2021). Tesco did well and
understanding to significance of their function to better gain attraction of customers and
buying a better customer satisfaction Trace competitions: By tracing the competition is important for any retail business it will
provide a draw data that what exactly current business is having position in competitive
market. This function can plays important role for Tesco PLC also get is knowing about
their position in market in the same time about developments of competitive rivalries
provide a certain challenges to overcome from it stop to maintaining update about
competition is essential to remain in the market for long term a little help to gain the
competitive advantage (Muhammedrisaevna, Bakhriddinovna and Rasulovna, 2021,).
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 Brand value: For every sort of other services Tesco PLC offer to Customer services on
which company can make it clear our customer that their intention is to sell the product
and services and make them provide benefits from it. It is the description and
presentation of those ideas and images along with product that stimulate customer to
know about values on which company can product shares in common.
 Innovate: it is a process of bringing surprises for customer time to time on which touch
company tracking their needs and preferences for customer effective order to strive to
bring new offers in product and services. This is for the supported by diversified product
range within the company from little groceries for Financial Services on day to day basis.
P2. Explain the interrelationship between marketing within organisation context.
According to this part of report it having importance of marketing function and rules of
integrating with other function in organisation that derived better picture of Tesco company
context: Marketing with Production department: As per discuss about earlier Marketing
department not only work to generate customer awareness but about product to build
brand for the customer and Services within the organisation. Importance of brand
awareness in computer market that plays an important role to satisfy in order to
manufacture quality of products and services sector attractively. In this order production
department and market department works in closeness with each other on which Tesco
company e focus on objective to maintain interaction between production and marketing
department on which the product and service can manufacture in a better manner and it
should be an innovative that plays a unique role in competitive market ( Kotler, Pfoertsch
and Sponholz, 2021). Marketing with Human Resource Department: According to this human Resource
Department and marketing department plays an important relationship in organisation
where hiring providing training and other manager activities handled by Human Resource
Department to making employee concern the better manners. The function of Human
Resource Department prove that employees who has potential and high competency
vacancy with required specific skills and talent. And perspective of Tesco PLC
Marketing department carries a detailed research about analysing market trends on which
day coordinating with HR department by helping them to posting their ads of recruitment
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in digital marketing platform and other sources of job portals it calls recruitment
advertising ( Kleinaltenkamp and Saab, S., 2021). In similar way human resource also
called it in with Marketing department where they provide manpower who has potential
and skill required of Marketing department and also provide training and development
programs to make their skills improve. Marketing with finance department: In this Finance Department hold the responsibility
of management of finances and other monetary terms on which entire organisation is
depend upon it. It also ensures that educate Finance capability is must be available within
organisation at the time of uncertainty and another situation of organising the Planning
budget. The Tesco PLC identify the needs of proper communication between these two
departments so that Marketing department on the basis of better financial related
activities matters to manage for further uncertainty. As the marketing get help from
finance department in terms of allocate funds for their marketing campaigns activities to
create a better awareness within the customer presence and other promotion activities
 Marketing with customer services: On the basis of other customer services as focusing
on providing service to customer as per their requirement it and it generate the
satisfaction level ( Ye and et.al, 2021)( Samatovich, 2021). In Tesco company the
marketing used to having a relation with customer bike insulting their issues and
requirements what they are looking for or in product effectively.
M2 Reason for marketing to work with other function
There is need to work marketing with other function. This can help to provide better
understanding of the product specification and the quality of the services which can be utilised
by delivering of better marketing and create service awareness which can be highly beneficial for
the organisation. Working with other function can help to make availability of the services which
is high in demand and understand the need of the services. It is also associated with making right
pricing of the product and customer service for better deliver of response towards any issue to
the consumer which is highly responsive any help to satisfy consumers.
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TASK 2
Discuss of Marketing Mix elements to achieve organisational objectives
Marketing mix: It majorly defines about set of actions and strategies implies by company
introduced to promote their products and services to customers as well as complete the market by
using for 4 piece which specify product place price and promotion and will stand up to 7 P's as
people process and Physical evidence all things factors plays an important role at the time of
promoting the product at a competitive Marketplace.
Basic Tesco plc ASDA Group
Product The product of Tesco that offers a
wide range of segmentation in which
it includes three home appliances
food related products and other
factors on which customer can easily
fulfill their expectations and
demands from it.
The product of ASDA providing
simple range of products rates to
overall market where they can
products are trending.
Price The pricing strategy which Tesco
follows is reasonable pricing strategy
where their main objective is to
provide quality of product in lower
prices on which customer can easily
satisfied and gain more better
experiences from product and
services as what company offers. In
order to permit all the cost
compensation to its customer and
keep them satisfied.
The pricing strategy of ASDA
on which they measure product
range and quality product range
and quality which undertakes
range of economic (Martins,
Dominique-Ferreira and
Pinheiro, 2021). By offering
better advance quality of
furniture which time to be quite
costly enough.
Place Tesco store which have spread
around the world in which it is main
experiments of distribution about
products and services and producing
online and offline off selling
On the basis of ASDA group of
products as they have diverse
source of productivity where
they serve product both online
and offline platforms. On the
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products bus stop the channel of
distributing after score within the
United Kingdom there is different
International countries also on which
Tesco has it presence demands of
customer or more than any other
retail business ( Ahmad and et.al,
2021)( Kaur, 2021.).
basis of customer preferences
ASDA having up presence in the
market as global level and more
long term in various
International reason
Promotion Tesco uses their promotion strategy
in different manner to follow their
low prices of a to customer on which
their main motive is to target middle
and lower range of people on which
they can afford their products.
Although the product of Tesco is
target to each and every group
because it is a friendly waste
products and state right to promote
and advertise their brand awareness
through digital platform on which
internet with many customers
through online and social media
sources. Over a digital marketing
platform on which test score also has
donated where the motivates the
Toyota services through online
entrances to make more awareness
through modest level.
ASDA group maintaining their
marketing team in promotion
activities on which the target
their local customers and
International customer also.
People As the people of Tesco are working
around more than 1000 workforce
The people of ASDA company
are hiring on the basis of their
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and they have more peoples are
subscriber of their product and
services
human resource practices to
having more than 50 lakh
subscribers where is handle bye
1500 employees only focus to
fulfill their demands ( Persaud,
Wang and Schillo, 2021).
Process It is a method of marketing mix in
Tesco which refers to keeping the
customer cheerful and motivates
about to products and services.
On the basis of process of
ASDA then the economic range
product and take convinced by
own ASDA team group.
Physical
Evidence
The physical evidence of Tesco is
expanded like those who are seeking
for Asda store and sensory costly
production services it is because of
Tesco does not argue and ending
more than essential amount of money
on their stores business focus on
customer needs and provide them
quality ways of products services in
international level.
ASDA company know the most
influence retail company in
which they through Sweden
country as well as their presence
in worldwide on the basis of the
sustainable product quality and
services effectively. ASDA
symbol is enough to making
customer country where they
have to associate with any
company for maximum period
of time.
M3 Discuss in detail how marketing mix helps to achieve to meet the objective
On the basis of marketing mix it helps to provide understanding of better marketing structure
where marketing mix plays an important role. It is having 4ps and extended level of 7ps that
describe Product, Price, Place, Promotion, Process, People and Physical Evidence comprises
about specific business strength and opportunities how company can compare all 7ps with other
competitors. In above analysation of Tesco plc and Asda stores group they both are tuff
competitors in terms of generating similar base of product and services but there is difference
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between quality and pricing strategies. As Tesco having wide range of product and services but
they allows lower prices in other Asda Stores they have limited range of product and services
with moderate pricing strategies. On the basis of promotion style it also matter how Tesco and
Asda can gain more competitive advantages effectively
Example- when Tesco is offering energy drink then in such condition marketing mix
play important role to achieve the objective of firm. Demand-able product, better pricing, at
correct place, attractive and effective promotion, correct process makes and attract more
customer for better sales. Physical evidence also attracts and make confidence within customer
regarding any product.
Part 2. Marketing Strategic Plan:
Task 3.
P4. Developing and evaluating for Marketing Plan.
In every business in Modern Times marketing process their second biggest expense after
payment of salary to employees ( Reimann, Carvalho and Duarte, 2021). Marketing is very
essential for business because it helps to expand the venture capital and providing information
related to product and services along with help to planning the strategy e of teaching product in
competitive market place to gain better competitive advantage. In the absence of proper planning
of research the chances of failure are more because without strategic plan in marketing there will
be no gain of comparative outcomes in fact the possibilities of overlapping is function and
wastage at all helpful in organisation. For better prepare of good marketing plan an organisation
must consider facts regarding marketing goals and vision expectation of consumer purchase
target market and quality of product to be offered as per the standard of channel in terms of
advertising mechanism effectively.
The Tesco company is British multinational retail business which provide groceries and
other home appliances product and services in UK. They are both focus on quality of product
and offer in to lower prices make company across the word to serve the use Marketplace which
are spread across border in many countries and at right wide range of customer from different
section and classes in society. In following there are mission vision and objective of Tesco as
their planning of new product and services introduced in new market:
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 Mission: the statement of Tesco mission is highlight to inspire as well as to create a value
to make difference from other company. As they want to focus on customer needs and
demands and getting organisation benefit to support health and welfare of its customer.
 Vision: It is the main vision of the company where Tesco has a Priority to listen their
customers because they are the main assets for the company and with various suppliers
on which the create long-term sustainability of the product services. Tesco has also been
most influence because they stand on their commitments ( Ariwibowo and Djuhartono,
2021).
 Objective: the main goal of a company's to creating the developing the new products like
to recently companies focusing on a herbal Healthcare products in which they are
providing personal as well as the basic health traits of product like protein powder health
tablets which having vision to make people healthy and safety harmful illness.
STP Analysis:
 Segmentation: As per the Tesco segment to focus on retail and departmental stores to
providing their products or services by considering demographic as well as geographical
factors such as age gender income basis etc.
 Targeting: Tesco products and services are determined to every target customer whether
to could be middle or premium class households. Because the products and service which
Tesco manufacture it is a quality bass and the offer lower prices on which the target each
and every kind of customer income basis specification. As the company is having only
one focus to fulfill the customer demand at any cost by offering them quality of product
and stand up to the commitments. The Tesco is coming up with a new product called
herbal health ways product where they would target again premium as well as middle
class household to make their healthy life purpose
 Positioning: On the basis of position vector of retail store it has to customer on Getting
their daily basis needs must fulfill. It is a reason where the competitive market the Tesco
rank is on 3rd position within United Kingdom.
SWOT Analysis:
Strength Weakness
 Tesco has increasingly makes their  Tesco has to faces many business
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product diversified within
geographically and into areas of such
retailing of books, clothing ands
electronic etc.
 Tesco is one of largest retail business
and it is listed on primary London
Stock Exchange.
 Tesco having their own label which
gives high quality of equity in market.
 They have 6500 above stores in
employees worldwide.
 Tesco has been invented innovative
branding advertising strategies.
related controversies which makes
negative on Tesco brand image.
 There is having limited scope of
presence which is having emerging that
compared few competitors.
Opportunities Threats
 Tesco can makes plans to enter within
emerging market along with better
expand the major areas of operation
 There is more opportunity of digital
marketing benefits to gain better
competitive advantages.
 Acquisition of smaller chains which
boosts up business Tesco.
 High competition of between retail
business in competitive business
environment such as ASDA, Asda
Stores, Sainsbury etc.
 High competition with having Supply
sides as maintaining relationship within
big concern companies.
Monitoring And Controlling
The concept of monitoring and controlling in Tesco is specified about to monitor on the
investment by company top level management and other investors people on a specific project or
or any product and services to mapping about his performance in current situation how it
working what are the positive outcomes generated that need to be analysed by them. And the
purpose of controlling is to mapping about what are the floors and issues are preventing on
specific project that need to eliminate such as issues can be identified delay of project lack of
Manpower presence, low budget etc.
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Marketing Strategic Plan:
Elements of Marketing mix New Health base of Tesco Company
Product The product which Tesco is coming up is quality of health base
herbal products that having a purpose to make the customer life
and there is less must mitigate and provide the main benefits of
healthy products quality base segment. Tesco targeted for there
product and services of health products to demographic as a
Geographic Tractors which second calculate there customer
specification on age, gender, income basis etc.
Price The range of the product is reasonable and the pricing strategy is
follow by Tesco lo range of price procedure on which health
based products are offer two middle as well as premium
households.
Place The places on which herbal health products of Tesco is provided
in United Kingdom as well as every factor on which Tesco is
having a presence internationally such as United Kingdom,
United States, China and India along with other more countries
too.
Promotion Tesco used their promotion strategy for creating effective brand
awareness through online as well as offline platforms to pitch
better products to customer to more quantity. By using of digital
platform as well as social media platform which food help to
more brand awareness in effective manner
Process The process on which manufacturing of herbal health products
that Tesco to checking by health sector experts.
People The people of Tesco or having 50 lakh subscriber on which
disadvantage of Tesco to bring their new product to pitch them
because telescope is influence with their work commitments and
having a better quality of services. Even though Tesco is having
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1500 manpower along the internationally handle their work
operations
Physical Evidence As per the presence of Tesco is more influence in United
Kingdom as well as other international countries also. The new
product of Tesco which is coming up on segment of Healthcare
product make more compete with another health care products
company. The logo of Tesco is itself more effective to pitch the
product to easily can gain competitive advantage because Tesco
is More trustable retail product offers.
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Budget
Particulars Amount (£)
Marketing 1800
Trainer and Support 8000
Equipments 170000
Safety Measures 30000
HR Plan- HR planning refers to a continuous systemic planning to optimum utilisation of the
product or services of the organisation which is use by the Tesco.
Implementation plan- There is need for the implementation plan which are there able to provide
better customer for the products. This includes-
 research and discovery
 map out assumption and risks
 assign responsibilities
 determine activities
Evaluation- There is need to utilise each step for the better implementation of plan which can
attract large number of customer base for the large business of the organisational products.
CONCLUSION
From above report which is can be Marketing essential to summarise for make their explain
about roles and responsibilities within effective marketing function. Roles and responsibilities of
organisation creates more work together where it mapping towards different department
coordinate effectively. Human resource, finance, operation and customer services are plays an
important role to systematic manage their workforce. Different marketing mix role are plays
more benefits positive outcomes within 7ps of marketing mix. Along with Marketing strategic
plan generates more competitive advantages.
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