This report provides a comprehensive marketing strategy for portable electric bikes, focusing on the Australian market. It begins by analyzing the environmental context and the growing demand for electric vehicles. The report emphasizes a customer-driven approach, including market segmentation based on geographic, demographic, economic, and social factors. The target market is identified as young, environmentally conscious individuals and business owners. The core of the strategy involves the marketing mix (4Ps): Product (unique selling proposition), Place (distribution in populated cities), Price (competitive pricing), and Promotion (social media, website ads, and traditional media). The report highlights the importance of a strong value proposition and effective communication channels to reach the target audience. The report also references academic sources to support the marketing strategies discussed.
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